Nadia Popova, EGT: “At ICE, we will make sure that ‘all eyes are on us'”
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, talks to Focus Gaming News about the company’s 2025 success and upcoming products at ICE Barcelona.
Exclusive interview.- After a standout 2025 marked by product innovation, global expansion, and multiple international awards, EGT is heading into the new year with strong momentum. In this exclusive interview with Focus Gaming News, Nadia Popova, chief revenue officer and VP sales & marketing at EGT, reflects on what the company’s recent accolades say about its position in the global gaming market. She discusses the market reception of the Supreme Series slot cabinets, the rollout of the Parallel Spins roulette centre, and the technological and player-driven thinking behind EGT’s latest developments. Popova also offers a preview of what visitors can expect from EGT at ICE Barcelona, where the company will unveil new jackpots, cabinets, ETG solutions, and a refreshed stand concept designed to highlight its expanding portfolio.
EGT had another phenomenal year in 2025, receiving multiple accolades, from BEGE Awards to Golden Spade’s. What does this say about EGT’s position today?
EGT had a very fruitful 2025, marked by new products, numerous installations and newly conquered markets. These successes did not go unnoticed by our partners, customers, and the professional community and our company received awards from a number of prestigious international competitions in the gaming sector, including BEGE Awards, Golden Spade’s Awards, SiGMA Asia Awards. We highly value all these prizes, as they are recognition for our work, devotion, and contribution to the industry development and speak eloquently about EGT’s leading positions globally.
“EGT had a very fruitful 2025, marked by new products, numerous installations and newly conquered markets.”
Nadia Popova, chief revenue officer and VP sales & marketing at EGT.
At recent events, we got to check out new cabinets from EGT’s Supreme Series. How have these been received?
I am pleased to say that our series of slot cabinets Supreme has made a deep impression on operators and players since the debut of the first two models, the S 32-32 ST and S 32-32 UP, at last year’s ICE Barcelona.
Supplied with the Supreme Selection multigames, featuring a fresh mix of some of EGT’s most popular titles and new attractive offerings, they have quickly found their place in a number of gaming halls around the world, where they have been demonstrating excellent results.
At the end of last year, we officially introduced 2 more models – S 55 S ST and S 55 V ST. Offering fascinating 55-inch UHD 4K displays, stunning visuals, numerous interactive features, and smooth gameplay, they have everything they need to become the next bestsellers in the company’s portfolio. We can’t wait to see them unleash their enormous potential.
The new Parallel Spins roulette centre provides advancements in multiplayer experiences. How has it gone down with players?
Parallel Spins is among the latest ETG developments of our company. Thanks to the dual G RSA roulette centres positioned side by side it provides a state-of-the-art multiplayer experience. Parallel Spins allows simultaneous gameplay across both wheels, while dedicated software enables a true parallel spin functionality, which adds even more thrill to the game and increases engagement.
The product received positive feedback from players who appreciated its numerous advantages. Having in mind the great interest it has aroused among operators, I believe that we will soon carry out its first installations.
What can we expect to see from EGT at ICE Barcelona?
As always, we will showcase numerous new developments. Along with our well-known products, we will present the latest additions to EGT’s jackpot portfolio Grand Link Gold and Clover Chance, which will further enrich the player experience, raising it to a new level. The gaming variety will be complemented by new multigame mixes. In addition, our visitors will have the opportunity to get acquainted with one more cabinet from the Supreme Series, with our new ETG solutions and the novelties around EGT’s casino management system Spider.
In addition, our guests will be able to enjoy a brand-new concept of our stand 3J40, that will, in an original and interesting way, spotlight all the captivating new releases we have prepared for them. In other words, we will make sure that “all eyes are on us.”
