N1 Partners combines art and affiliate marketing with “DROP 02: Access” at SBC Summit
The affiliate group partnered with artist Guilherme Atanásio and designer Yoomoota to deliver interactive booth experiences and custom merch in Lisbon.
Key takeaways
- N1 Partners presented “DROP 02: Access” at the Affiliate Leaders Summit during SBC Summit Lisbon, continuing its N1 Duality story.
- Lisbon-based artist Guilherme Atanásio created exclusive booth graphics and a merch capsule including apparel, accessories, and Pastel de Nata perfumes.
- Designer Taras Yoom (Yoomoota) crafted an Atlantic-inspired collectable bear toy for the event.
- N1 Partners earned Silver for Affiliate Programme of the Year – Large and Bronze for Digital Marketing Campaign of the Year at the SBC Awards.
- The campaign shifted focus towards audience interaction, offering booth guests interactive games like tic-tac-toe and immersive art displays.
Press release.- N1 Partners continued its multi-phase campaign strategy at the SBC Summit in Lisbon by launching “DROP 02: Access” as part of the Affiliate Leaders Summit. Following its initial launch at iGB Affiliate London, the company elevated its event presence by partnering with artist Guilherme Atanásio and designer Taras Yoom to fuse igaming marketing with art and merchandise. Alongside the interactive booth showcase, the company celebrated recognitions at the SBC Awards for its affiliate programme and digital marketing achievements.
Art Collaborations in DROP 02
N1 Partners × Guilherme Atanásio
Lisbon-based artist and digital creator Guilherme Atanásio has worked with Nude Project, PAEZ, Coca-Cola, and The Feeting Room. For N1 Partners, he created an original composition specifically for SBC Summit. It was used in the booth and merch capsule designs.
The collection included two long-sleeve styles, tote bags in several colours, body chains, sleep masks, and solid perfumes by Portuguese brand NEXT MEMORY Atelier, featuring the Pastel de Nata scent. The designs incorporated Atanásio’s dynamic graphics and abstract forms.
Guilherme Atanásio said: “I wanted people to feel a connection with Lisbon and Portugal and, of course, with N1 Partners.”
N1 Partners × Yoomoota
N1 Partners continued its collaboration with the Yoomoota art project by designer Taras Yoom. For Lisbon, he created a new version of the collectable toy – a bear in a beach-inspired look with elements inspired by the Atlantic.
Yoomoota’s works have been exhibited at PAD London and the Red Dot Design Museum, while the project has been featured by Forbes, Hypebeast, ELLE Decor, and Designboom.
SBC Awards nominations
Another achievement for N1 Partners at SBC Summit was two SBC Awards nominations: Silver in Affiliate Programme of the Year – Large and Bronze in Digital Marketing Campaign of the Year.
N1 Duality: Access
While DROP 01: Split in London at iGB Affiliate was built around opposites, Access at the Affiliate Leaders Summit at SBC in Lisbon shifted the focus towards audience interaction.
Guests could play tic-tac-toe, explore the collection, discover the artwork, and connect with the team. The format allowed everyone to choose their own way to interact with N1 Partners.
That was the idea behind Access: not simply to see Duality, but to become part of it.
SBC Summit 2026: Highlights
The conference in numbers:
- 500+ meetings with current and potential partners;
- 5 shoots with industry media;
- 2,600+ pieces of merch and branded gifts for partners and guests;
- 2 SBC Awards nominations.
Explore new growth opportunities with N1 Partners:
- Partnership models: CPA, RevShare, Hybrid, Spend;
- A personalised approach to partners and an individual payout schedule;
- NNCO.
Frequently asked questions (FAQs)
- What is N1 Partners’ “DROP 02: Access” campaign? It is the second chapter of the “N1 Duality” campaign series, launched at SBC Summit Lisbon to promote audience interaction through artistic collaborations and merchandise.
- Which artists collaborated with N1 Partners for the SBC Summit? N1 Partners collaborated with Lisbon digital creator Guilherme Atanásio and designer Taras Yoom of the Yoomoota art project.
- What unique items were included in the N1 Partners merchandise collection? The capsule collection featured long-sleeve apparel, tote bags, body chains, sleep masks, and Pastel de Nata solid perfumes by NEXT MEMORY Atelier.
- Which SBC Awards did N1 Partners receive in Lisbon? N1 Partners won Silver in “Affiliate Programme of the Year – Large” and Bronze in “Digital Marketing Campaign of the Year”.
