MSG Sports and MSG Entertainment join AGA campaign

The companies have joined the American Gaming Association’s “Have A Game Plan. Bet Responsibly” campaign.

US.- Madison Square Garden Sports (MSG Sports) and Madison Square Garden Entertainment (MSG Entertainment) have announced that they have joined the American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” campaign.

MSG Sports and MSG Entertainment will activate the campaign in-arena and through digital media with the New York Knicks and the New York Rangers and on-air through MSG Network, including regular features on Odds with Ends, The Bettor Half Hour and The Betting Exchange.

The AGA launched Have A Game Plan in 2019 to educate sports fans on responsible sports betting. It promotes four core principles of responsible sports betting: set a budget and stick to it, keep betting social, know the odds and play with trusted, regulated operators.

MSG Sports joins campaign partners across the sports betting landscape, including BetMGM, DraftKings, Entain, FanDuel, Global Payments, MGM Resorts International, Monumental Sports and Entertainment, NASCAR, New York Jets, NHL, Nuvei, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Football Team.

Ron Skotarczak, executive vice president, marketing partnerships, MSG Entertainment, said: “With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly.” 

“Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry,” he added.

AGA senior vice president Casey Clark, said: “MSG is a fixture in the New York sports market, and we are proud to have them join Have A Game Plan.” And added: “MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”

See also: AGA: Q3 commercial gaming revenue breaks all-time record