MGM and GVC venture confirm marketing lead

The joint venture has announced that it appointed the first CMO of “Roar Digital”.

US.- Roar Digital, the US joint venture between MGM Resorts and GVC Holdings, has announced the appointment of Matt Prevost as its first Chief Marketing Officer (CMO). The executive is set to lead the venture’s customer engagement strategy.

Prevost will join Roar Digital after four years as CMO at Coral Interactive, where he led the digital marketing operations in Gibraltar and managed teams based in the UK and Ukraine. He also occupied senior management positions at other companies such as Focus DIY, Torex and NewPage Corporation.

“I am thrilled to join the team at Roar at this historic time for the US sports betting and gaming sector. The combination of brands, technology, and market access of the two parent companies will provide a significant opportunity to build a world-class sports-betting operation in the US,” said Prevost.

Adam Greenblatt, Chief Executive Officer of Roar, said: “I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”