Meet the new ONLYPLAY at SBC Summit Lisbon 2026
ONLYPLAY has unveiled a refreshed brand identity ahead of SBC Summit Lisbon 2026, where the company will showcase its new direction and product releases at Stand B111.
Press release.- From 29 September to 1 October, the ONLYPLAY team will be at SBC Summit Lisbon 2026 in Hall 2, Stand B111. This year, the company is heading to Lisbon a little differently.
Over the past six years, ONLYPLAY has grown together with its team, products, partnerships and ambitions. This September, those changes took on a new form as they unveiled a refreshed brand: brighter, bolder and more accurate in reflecting the character and scale of ONLYPLAY today. Lisbon will be the first time the industry sees the new ONLYPLAY in full.
The company said: “At our stand, we’ll showcase the refreshed identity, the latest releases from our portfolio and a new product direction the team is currently working on. Expect more new mechanics, new formats and conversations about where igaming could go next.”
This year, more ONLYPLAY teammates will be coming to Lisbon than to any of their previous conferences. So Stand B111 will be a place to reconnect with partners, make new connections, exchange ideas and have the kind of conversations that often start with a quick hi and end with new plans together.

ONLYPLAY is also preparing activities, surprises and a few things that are simply better experienced in person.
Six years ago, ONLYPLAY started with a big ambition. Today, the company has grown much bigger, and the new brand finally shows it.
- September 29 – October 1, 2026
- SBC Summit Lisbon
- Hall 2
- Stand B111