Meet The Game Changers: A Comparasino white paper

Online casino comparison site launches debut white paper with contributions from Big Time Gaming, SPRIBE and Gaming Corps.

Opinion.- Comparasino, an online casino comparison site for UK players, has launched its first industry report, “Meet The Game Changers – A Comparasino White Paper. “

The white paper goes behind the scenes at Big Time Gaming, SPRIBE and Gaming Corps, three of the most pioneering studios the industry has ever seen, to learn more about how they brought their breakthrough products to market. 

Big Time Gaming is the company behind Megaways. The provider first came to the market with the feature at the beginning of 2016 with the launch of the Dragon Born slot. Megaways provides players with 117,649 ways to win and has proven to be a catalyst for the UP arms race that still exists today.

With studios pushing boundaries in search of their own breakthrough IP, Robinson decided to license it, opening the floodgates to a tidal wave of Megaways slots and cementing the mechanic as an industry standard.

The studio has continued to innovate, developing Megapays, MegaClusters, MegaDozer, MegaPots and now TapCards, mechanics that are completely changing the way people play slots today.

Nik Robinson, founder of Big Time Gaming, said: “Look, if you’re not willing to roll the dice, you’re not playing the game. Megaways was a high-stakes gamble, and we knew it. This wasn’t a tweak or a slight deviation from a proven blueprint; Megaways was full-scale disruption.”

SPRIBE is the company behind Aviator, a crash game that very few operators and aggregators were interested in stocking in their lobbies. Fast forward six years, and Aviator is played by more than 50 million people a month, placing 400,000 bets per minute across 5,000+ online casinos. Aviator hasn’t just changed the game; it’s torn up the rulebook and set an entirely new standard for studios to follow.

David Natroshvili, founder and managing partner at SPRIBE, said: “There were moments we doubted it, especially when some partners told us it was ‘too different’ for casino players. But we believed in the mechanic. We also knew the market was evolving, and we had to evolve with it.”

The white paper also considered the rising star studios quietly making an impact, and landed on Gaming Corps with its popular Smash4Cash mechanic. 

The Smash4Cash mechanic has proved to be a hit with both players and operators, spawning an entire series of games including Piggy Smash, Piggy Smash II and Buffalo Bash. The mechanic taps into the psyche of the lucrative but hard-to-reach Millennial and Gen Z audiences that operators are so keen to engage with.

Alex Lorimer, chief operating officer at Gaming Corps, said: “With arcade games, the development costs are far cheaper and, generally speaking, the lifecycle far longer than slots, so it wasn’t really a huge financial hole to go down. It was always going to be produced once we started, especially after the customer feedback received during the concept phase.”

Key sections of the white paper include: 

Genesis – learn about where the ideas for Megaways, Aviator and Smash4Cash came from.

The long haul – no one said changing the game was easy. This is how they did it. 

Instant success or a slow burn – did the game changers find success early, or did it take a while?

An appetite for risk – find out if risk is inherent to innovation and how to mitigate potential downsides. 

The difficult second album – how have these studios approached the “what next” question? 

A lasting legacy – how do the game changers perceive their innovations and the impact they have had?

Over to you – get actionable advice from the game changers as to how you can bring the next Hall of Famer product to market.

Martyn Hannah, Comparasino co-founder and MD, said: “This is our debut white paper, and it covers a thrilling topic with contributions from some of the biggest names in the industry. 

“To speak directly to the likes of Nik Robinson, David Natroshvili and Alex Lorimer is a unique opportunity and one that we are grateful to have had. 

“Meet the Game Changers – A Comparasino White Paper brings genuine value to those who read it, whether you are a studio working on your own breakthrough product or simply interested to learn more about the businesses and people that have shaped the industry in recent years. 

“I hope you enjoy reading it as much as I have enjoyed writing it.” 

The full white paper can be accessed here: https://comparasino.com/white-paper-meet-the-game-changers/