“The gaming media is an important part of our community of critical friends,” expressed ICE’s Marketing Director.
UK.- Upcoming ICE 2016 in ExCel Centre. London, will count on 140 journalists from 70 different gaming media to cover the event planned for February 2nd to 4th. Organisers of ICE Totally Gaming expressed their gratitude to journalism “for the role in helping to create the world’s biggest exhibition.”
Journalists are about to enter to the gaming world. ICE 2016 edition will feature 510 exhibiting companies from 62 nations placed in 38,980 square metres across 15 of the 20 halls available. Furthermore, the plan is to surpass their previous record of attendance that was 25,497 people. “The gaming media continue to be central to the ICE success story and I look forward to welcoming what we believe will be the biggest and most international media corps to have ever covered a gaming exhibition,” added Jo Mayer, ICE’s Marketing Director.
The media work will focus on publishing about latest product innovations and services, on covering the 80 hours of gaming education from over 200 experts of the industry and on networking with international gaming community. About that, Mayer commented: “It’s noteworthy that no fewer than 57 media have chosen to have their own stand presence at the Gaming Technopolis, a clear endorsement of the status that ICE enjoys as world gaming’s central commercial, communications and networking hub.”
“The gaming media continue to be central to the ICE success story and I look forward to welcoming what we believe will be the biggest and most international media corps to have ever covered a gaming exhibition.”
As a conclusion, the Marketing Director highlighted the importance of the relationship with the media, since they both share the “desire to see the gaming industry in all of its forms and throughout the world prosper,” and he added “…there is no doubt the ICE brand remains stronger and more dynamic as a result of their contribution and support over the year.”