Markus Antl, Greentube: “Our goal remains in delivering engaging content that combines proven commercial performance with exciting new opportunities”

Markus Antl, Director of Global Sales and Marketing at Greentube, discusses the company’s plans for Greentube, the continued success of its flagship game franchises, upcoming product launches and the strategy driving its content roadmap for the remainder of the year.

Exclusive interview.- Greentube will return to iGB L!VE 2026 with a strong focus on franchise development, jackpot-driven content and new game releases aimed at supporting operator growth. Ahead of the event, Focus Gaming News spoke with Markus Antl, director of global sales and marketing at Greentube, about the company’s showcase in London, the debut of Highway to Bell and the role that established brands such as Piggy Prizes continue to play within its global content strategy.

What makes iGB L!VE such an important event for Greentube’s 2026 calendar?

The show’s more intimate setting also creates an environment for deeper discussions, allowing us to spend valuable time with customers and showcase our roadmap in greater detail. With London remaining one of the most important hubs for the gaming industry, iGB L!VE provides the perfect opportunity to strengthen existing relationships, build new partnerships and demonstrate how Greentube continues to evolve its content offering across multiple markets.

What can visitors expect to see from Greentube on the show floor this year?

Our showcase is built around one of Greentube’s greatest strengths – creating successful game families and long-term franchises that continue to evolve while delivering the familiar experiences players enjoy.

Visitors will see a mix of proven performers and exciting new releases, including the latest entries from our Piggy Prizes, Cash Connection and jackpot-powered game families. Alongside these established brands, we’ll also be introducing new concepts that demonstrate where our content roadmap is heading. The portfolio on display reflects our strategy of combining innovation with familiarity. Whether through new mechanics, fresh themes or the continued expansion of successful franchises, every title has been developed to deliver long-term player engagement while helping operators maximise performance across their casino offering.

“Our showcase is built around one of Greentube’s greatest strengths – creating successful game families and long-term franchises that continue to evolve while delivering the familiar experiences players enjoy.”

Markus Antl, director of global sales and marketing at Greentube.

Which game launches are you most excited to showcase?

Highway to Bell is undoubtedly one of the highlights of our presence at this year’s show. iGB L!VE will be the first opportunity for the industry to experience the game and see its distinctive visual style, gameplay and feature set in action.

Set within a high-energy rock-and-roll world, the game combines bold presentation with engaging mechanics such as Stack & Collect Bonus, Bell Collect and Mystery Bell Collect features. 

Alongside Highway to Bell, we’re also spotlighting Piggy Prizes Wish of Riches 2, Rumble Riches Haulin’ Gold and Cash Connection Charming Lady’s Boom Coins, all of which demonstrate how we continue to build upon successful franchises while introducing fresh gameplay experiences.

Piggy Prizes continues to be one of Greentube’s most successful franchises. Why is it such a key focus at this year’s event?

Piggy Prizes perfectly represents our approach to content development. The series has grown into one of our strongest global brands by combining instantly recognisable gameplay with regular innovation and new experiences for players.

This year’s showcase is particularly fitting because much of the Piggy Prizes development comes Greentube UK. 

The franchise also highlights Greentube’s wider omnichannel capabilities, with selected titles making the transition from online environments into land-based settings. It is a great example of how successful game families can create value across multiple channels and markets.

Looking beyond iGB L!VE, what can operators expect from Greentube for the remainder of 2026?

The momentum we’ve built around game families and jackpot-driven content will continue throughout the year. Our network jackpot brands, including Cash Connection and our wider jackpot portfolio, remain a major focus and continue to deliver strong results across multiple markets.

At the same time, we remain committed to maintaining a consistent pipeline of new content. Following a highly productive 2025, we are continuing to deliver a substantial number of game launches throughout 2026, ensuring operators have access to a steady stream of fresh experiences.

Ultimately, our goal remains to deliver engaging content that combines proven commercial performance with exciting new opportunities for players and operators alike.

“The momentum we’ve built around game families and jackpot-driven content will continue throughout the year.”

Markus Antl, director of global sales and marketing at Greentube.