Marco Pequeno, Amusnet: “Brazil’s regulatory implementation represents a turning point for the country and for the broader region”

Amusnet’s Brazil Country Manager discusses the company’s tenth anniversary, its strategic focus on the newly regulated Brazilian market, and how localisation and compliance are shaping its expansion across Latin America.

Exclusive interview.- In this exclusive interview, Marco Pequeno, country manager of Amusnet Brazil, outlines how the company is marking its tenth anniversary at SBC Summit Rio while positioning itself for long-term growth in Brazil’s regulated market. He shares insights into Amusnet’s product roadmap, localisation strategy, competitive differentiation, and the broader regulatory transformation taking place across Latin America.

With Amusnet entering its tenth year, how will you be celebrating at the SBC Summit Rio?

SBC Summit Rio provides a timely and symbolic platform for Amusnet as we mark our tenth anniversary. Over the past decade, we have evolved into a global provider with a strong, expanding footprint across regulated markets, and Brazil is one of the most strategically important jurisdictions in this next phase of growth.

Rather than a retrospective celebration, our presence in Rio reflects forward momentum. The tenth anniversary underscores our long-term commitment to regulated markets and sustainable expansion. Brazil’s regulatory progression aligns with our own maturity as a company, both entering a defining new chapter at the same time.

At SBC Rio, we are celebrating ten years of innovation by demonstrating how we intend to shape the next decade in Brazil and our readiness to contribute to Brazil’s regulated ecosystem with certified products, localised content, and long-term strategic investment.

What will you be presenting at the stand?

At SBC Rio, we will present a comprehensive overview of Amusnet’s product portfolio, combining certified online casino content, engagement tools, and live experiences tailored to the Brazilian market.

Our online casino showcase will feature a strong selection from our global portfolio of over 270 games, with the highlight being Caramelo Sortudo, a title inspired by a well-known Brazilian cultural symbol that demonstrates our localisation strategy in action.

We will also showcase established titles such as 20 Golden Coins, Coin Gobbler, Candy Palace, Clover Islands, Asian Palace, and Panda’s Gold. In addition, we will preview upcoming releases, including the cascade Crazy Red and Roman Coins 3-Pot slot game, offering partners insight into our roadmap for the year ahead.

Beyond game content, we will present Golden Coins Link, our progressive jackpot system built around proven Hold & Spin mechanics, designed to enhance player engagement and session time. The Amusnet Bonus Platform will also be featured, enabling operators to deploy customisable promotional campaigns that drive acquisition and retention.

Our Live Casino portfolio will include titles such as Candy Wheel, Eye of Ra 2000x, Vegas Gobbler Live, and Golden Goal, alongside a range of virtual roulette products, including Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Together, these solutions demonstrate a fully integrated offering that supports operator performance.

What’s your view on the current state of the sector and the advancement of regulatory frameworks in Latin America?

Latin America is undergoing a significant structural transformation. What was once considered an emerging opportunity is now a regulated, increasingly sophisticated marketplace. Brazil’s regulatory implementation represents a turning point for the country and for the broader region.

The formalisation of the market raises standards across compliance, certification, and responsible gaming. This benefits operators, suppliers, and players alike by creating a more transparent and secure environment. For established providers like Amusnet, regulatory progress is an enabler of sustainable growth. Our experience in regulated jurisdictions allows us to adapt efficiently to new requirements while maintaining product quality and operational reliability.

Across Latin America, we see growing demand for certified content, culturally relevant games, and long-term partnerships. The market is maturing, and competition is shifting from speed to stability and performance.

“The formalisation of the market raises standards across compliance, certification, and responsible gaming.”

Marco Pequeno, country manager of Amusnet Brazil.

In Brazil, in particular, how does Amusnet stand out amid strong competition in the nascent market?

Brazil is a highly competitive environment, with both international suppliers and local entrants seeking early positioning. We differentiate ourselves through regulatory readiness, localisation, proven mechanics, and long-term commitment.

Amusnet has secured the necessary certifications for Brazil, ensuring our portfolio meets local technical standards. This provides operators with confidence as they navigate a newly regulated framework.

Our localisation strategy goes beyond simple translation. Titles like Caramelo Sortudo are designed with cultural context in mind, aligning visual identity and storytelling with local player preferences.

We also bring a portfolio built on mechanics that have demonstrated consistent performance across regulated markets, including Hold & Spin features, jackpot integrations, and high-engagement slot formats.

Finally, our approach to Brazil is long-term. We are building strategic partnerships, expanding integrations with key platforms, and aligning our roadmap with the market’s specific needs.

“We differentiate ourselves through regulatory readiness, localisation, proven mechanics, and long-term commitment.”

Marco Pequeno, country manager of Amusnet Brazil.

Which of Amusnet’s solutions are most attractive for Brazilian operators and players?

For operators, the most attractive elements are those that combine compliance with measurable commercial impact. Golden Coins Link offers progressive jackpot functionality that increases engagement and player lifetime value. The Amusnet Bonus Platform enables flexible, data-driven promotional strategies. Our portfolio of certified games allows for efficient market entry and immediate deployment within regulatory parameters.

For players, the appeal lies in recognisable, high-performing titles such as 20 Golden Coins and Coin Gobbler, alongside culturally resonant games like Caramelo Sortudo. Our live and virtual roulette products provide high-multiplier experiences, while our slots are designed with visually distinctive themes and feature-rich gameplay.

Ultimately, our solutions are built to meet both operational and entertainment objectives. In a newly regulated and rapidly growing market like Brazil, the combination of compliance, performance, and localisation is what creates lasting value.