LV Bet to sponsor West Bromwich

The sports betting operator and the English football team will partner throughout the 21/22 season.

UK.- The Malta-based online sports betting and casino operator LV Bet has announced its partnership with the EFL Championship side West Bromwich Albion for the 2021/22 season.

The company will run a weekly competition with prizes including matchday experiences.

Marcin Jablonski, CCO of LV Bet, said: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity.

“This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”

Simon King, Commercial Director at West Bromwich Albion, added: “LV Bet have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club.

“We’re delighted we were able to showcase the Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy our new partner shares this value.”

See also: 10Bet signs partnership with West Bromwich Albion F.C.