{"id":777088325,"date":"2026-05-04T10:21:07","date_gmt":"2026-05-04T13:21:07","guid":{"rendered":"https:\/\/focusgn.com\/latinoamerica\/?p=777088325"},"modified":"2026-05-04T11:05:42","modified_gmt":"2026-05-04T14:05:42","slug":"la-afa-firma-un-convenio-de-patrocinio-con-betano","status":"publish","type":"post","link":"https:\/\/focusgn.com\/latinoamerica\/la-afa-firma-un-convenio-de-patrocinio-con-betano","title":{"rendered":"La AFA firma un convenio de patrocinio con Betano"},"content":{"rendered":"\n

La Asociaci\u00f3n Argentina de F\u00fatbol cerr\u00f3 el acuerdo a pocas semanas del comienzo del Mundial de F\u00fatbol 2026.<\/p>\n\n\n\n\n\n\n\n

Argentina.- La Asociaci\u00f3n del F\u00fatbol Argentino<\/a> (AFA) anunci\u00f3 un acuerdo de patrocinio con Betano<\/strong>, la plataforma de apuestas online perteneciente a Kaizen Gaming. El convenio incorpora a la compa\u00f1\u00eda como sponsor de la Selecci\u00f3n Argentina en la previa de la Copa Mundial de la FIFA 2026<\/strong>.<\/p>\n\n\n\n

En este contexto, Betano acompa\u00f1ar\u00e1 a la Selecci\u00f3n en distintas acciones de marketing y campa\u00f1as <\/strong>vinculadas al ciclo mundialista. Seg\u00fan informaron, el patrocinio incluir\u00e1 activaciones en medios digitales, televisi\u00f3n y v\u00eda p\u00fablica, dentro de una campa\u00f1a que se lanzar\u00e1 en los pr\u00f3ximos d\u00edas.<\/p>\n\n\n\n

Expansi\u00f3n comercial y presencia internacional<\/h2>\n\n\n\n

Desde la federaci\u00f3n se\u00f1alaron que el acuerdo forma parte de un proceso de internacionalizaci\u00f3n que el organismo viene desarrollando en los \u00faltimos a\u00f1os, con el objetivo de generar alianzas con compa\u00f1\u00edas que operan en distintos mercados.<\/p>\n\n\n\n

El presidente de la AFA, Claudio Tapia<\/strong>, sostuvo: \u00abContinuamos consolidando el crecimiento de nuestra Asociaci\u00f3n generando partnerships con marcas de primer nivel. Que una compa\u00f1\u00eda internacional como Betano elija a la Selecci\u00f3n Argentina nos fortalece en un momento de enorme expectativa, a pocas semanas del pr\u00f3ximo Mundial, y ratifica que nuestro f\u00fatbol sigue siendo un referente indiscutido en la \u00e9lite del deporte internacional<\/strong>\u00ab.<\/p>\n\n\n\n

Leandro Petersen<\/strong>, Chief Commercial and Marketing Officer de AFA, destac\u00f3 el valor estrat\u00e9gico y comercial del proyecto: \u00abLa alianza con Betano representa un hito fundamental en el ambicioso plan de expansi\u00f3n global que desde la AFA venimos ejecutando con \u00e9xito desde hace 9\u00a0a\u00f1os\u00bb, dijo.<\/p>\n\n\n\n

Y agreg\u00f3: \u00abEste trabajo sostenido en la internacionalizaci\u00f3n de nuestra marca nos permite hoy asociarnos con corporaciones multinacionales l\u00edderes del sector GameTech, como Kaizen Gaming, que actualmente operan en 20 mercados estrat\u00e9gicos entre\u00a0Europa, Am\u00e9rica y \u00c1frica. Para la AFA, unir fuerzas con marcas de esta envergadura mundial no solo potencia nuestra estrategia comercial en los cinco continentes, sino que valida el prestigio de nuestras Selecciones Nacionales<\/strong> para generar sinergias con los actores m\u00e1s innovadores y fuertes del mercado global\u00bb.<\/p>\n\n\n

Ver tambi\u00e9n:<\/span>\n
\"\"\n

Ver tambi\u00e9n:<\/span> Betano impulsa la imagen del equipo femenino de f\u00fatbol del Flamengo<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

La Asociaci\u00f3n Argentina de F\u00fatbol cerr\u00f3 el acuerdo a pocas semanas del comienzo del Mundial de F\u00fatbol 2026.<\/p>\n","protected":false},"author":2384,"featured_media":777088337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"The Argentine Football Association (AFA) has secured a sponsorship agreement with Betano, an online betting platform owned by Kaizen Gaming. This partnership positions Betano as a sponsor of the Argentine National Team leading up to the FIFA World Cup 2026, involving extensive marketing activations across digital, television, and outdoor media. The AFA views this as a strategic move to consolidate its internationalization process and forge alliances with leading global corporations.","focusai_entities":"Asociaci\u00f3n del F\u00fatbol Argentino, AFA, Betano, Kaizen Gaming, Selecci\u00f3n Argentina, FIFA, Claudio Tapia, Leandro Petersen, Flamengo","focusai_location":"Argentina, Europa, Am\u00e9rica, \u00c1frica","focusai_target_profile":"ceo_executive (0.9), operator_casino (0.9), marketing_crm (0.95), investor_analyst (0.9), supplier_vendor (0.7), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Betano's LatAm Strategy","query":"How does this AFA sponsorship integrate into Betano's broader market entry and expansion strategy across regulated Latin American iGaming jurisdictions, particularly concerning B2C licensing and localized player acquisition?"},{"label":"Sponsorship ROI Metrics","query":"What specific KPIs will Kaizen Gaming utilize to measure the return on investment (ROI) for this high-profile sponsorship, particularly in terms of GGR uplift, new player registrations, and brand equity enhancement in the lead-up to the FIFA World Cup 2026?"}],"footnotes":""},"categories":[17979,10],"tags":[34255,73,41,57],"class_list":["post-777088325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apuestas-deportivas","category-sudamerica","tag-afa","tag-apuestas-deportivas","tag-argentina","tag-igaming"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777088325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/users\/2384"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/comments?post=777088325"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777088325\/revisions"}],"predecessor-version":[{"id":777088369,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777088325\/revisions\/777088369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/media\/777088337"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/media?parent=777088325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/categories?post=777088325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/tags?post=777088325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}