{"id":777004399,"date":"2023-02-21T12:10:34","date_gmt":"2023-02-21T15:10:34","guid":{"rendered":"https:\/\/focusgn.com\/latinoamerica\/?p=777004399"},"modified":"2026-05-19T09:30:01","modified_gmt":"2026-05-19T12:30:01","slug":"la-casa-de-apuestas-deportivas-esportes-da-sorte-quiere-ampliar-su-presencia-en-el-futbol-brasileno","status":"publish","type":"post","link":"https:\/\/focusgn.com\/latinoamerica\/la-casa-de-apuestas-deportivas-esportes-da-sorte-quiere-ampliar-su-presencia-en-el-futbol-brasileno","title":{"rendered":"La casa de apuestas deportivas Esportes da Sorte quiere ampliar su presencia en el futbol brasile\u00f1o"},"content":{"rendered":"\n

La empresa se encuentra en tratativas para cerrar un acuerdo de sponsoreo con Gr\u00eamio por R$25m (USD4.8m) al a\u00f1o.<\/p>\n\n\n\n\n\n\n\n

Brasil.- Mientras se viven d\u00edas clave respecto a una posible regulaci\u00f3n de las apuestas deportivas<\/a>, los acuerdos entre las empresas del rubro y los equipos de f\u00fatbol locales siguen a la orden del d\u00eda.<\/p>\n\n\n\n

Ahora, en este arranque de temporada y tras su regreso a la primera divisi\u00f3n del f\u00fatbol brasile\u00f1o y el fichaje de Luis Su\u00e1rez, trascendi\u00f3 que Gr\u00eamio sumar\u00eda un nuevo patrocinador<\/strong>. Se trata de la casa de apuestas deportivas Esportes da Sorte<\/a>.<\/p>\n\n\n\n

Mediante este acuerdo, que tendr\u00eda vigencia por tres temporadas<\/strong>, la marca quedar\u00e1 estampada en su camiseta. El contrato ser\u00eda cerrado por la suma de R$25m (USD4.8m) al a\u00f1o<\/strong>, lo que representa un total de R$75M (USD15.5m).<\/p>\n\n\n\n

Si bien las conversaciones est\u00e1n avanzadas, a\u00fan resta una confirmaci\u00f3n oficial. Mientras tanto, seg\u00fan trascendi\u00f3 la marca se ubicar\u00eda entre el escudo del club y el logotipo del proveedor de art\u00edculos deportivos Umbro. El actual propietario de ese espacio paga R$5m (USD966.995) por a\u00f1o al club. <\/p>\n\n\n\n

En 2018 se legalizaron las apuestas deportivas en el territorio nacional, pero el tr\u00e1mite reglamentario qued\u00f3 en stand by. El dato: en ese entonces, se hab\u00eda establecido que el <\/strong>lunes 12 de diciembre de 2022<\/a> <\/strong>era la fecha l\u00edmite que el Gobierno ten\u00eda para finalizar el proceso de <\/strong>regularizaci\u00f3n de las apuestas deportivas <\/strong>en Brasil. Actualmente, alrededor de 450 casas de apuestas <\/strong>operan en el pa\u00eds, pero alojadas en el extranjero.<\/p>\n","protected":false},"excerpt":{"rendered":"

La empresa se encuentra en tratativas para cerrar un acuerdo de sponsoreo con Gr\u00eamio por R$25m (USD4.8m) al a\u00f1o.<\/p>\n","protected":false},"author":206,"featured_media":89938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"is_press_release":false,"is_interview":false,"is_opinion":false,"focusai_summary":"Esportes da Sorte is in advanced negotiations to secure a three-season sponsorship deal with Brazilian football club Gr\u00eamio, valued at R$25m (USD4.8m) annually. This agreement, which would place the brand on the club's jersey, highlights the continued market activity amidst Brazil's protracted sports betting regulatory process. The deal underscores the significant investment by offshore operators in the Brazilian market despite the absence of a comprehensive domestic regulatory framework.","focusai_entities":"Esportes da Sorte, Gr\u00eamio, Luis Su\u00e1rez, Umbro","focusai_location":"Brasil","focusai_target_profile":"ceo_executive (0.9), regulator (0.95), compliance_legal (0.85), operator_casino (0.9), investor_analyst (0.9), supplier_vendor (0.75), journalist_researcher (0.9)","focusai_suggestions":[{"label":"Regulatory Impact?","query":"What are the potential implications for existing high-value sponsorship agreements, such as Esportes da Sorte's deal with Gr\u00eamio, once Brazil's sports betting regulatory framework is fully implemented, particularly concerning licensing and advertising compliance?"},{"label":"Market Investment Trends?","query":"How does Esportes da Sorte's R$75M investment in Gr\u00eamio sponsorship reflect the broader capital deployment strategies and risk appetite of B2C operators in the currently unregulated Brazilian iGaming market?"}],"footnotes":""},"categories":[17979,10],"tags":[25,34659],"class_list":["post-777004399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apuestas-deportivas","category-sudamerica","tag-brasil","tag-esportes-da-sorte"],"_links":{"self":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777004399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/users\/206"}],"replies":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/comments?post=777004399"}],"version-history":[{"count":2,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777004399\/revisions"}],"predecessor-version":[{"id":777004408,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/posts\/777004399\/revisions\/777004408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/media\/89938"}],"wp:attachment":[{"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/media?parent=777004399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/categories?post=777004399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusgn.com\/latinoamerica\/wp-json\/wp\/v2\/tags?post=777004399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}