Ladbrokes Coral appoints creative partner

The GVC-owned business Ladbrokes Coral has appointed BBH London as its new creative partner in the UK and Ireland.

UK.- As part of an attempt to bring to life the creative ambition from Ladbrokes Coral, the company has appointed a new creative partner in the UK and Ireland. BBH London was selected by the GVC-owned business after a competitive pitch run by the Oystercatchers.

The creative partner will be in charge of developing a three-year creative framework and disruptive brand-led campaign to showcase the two brand positioning across Ladbrokes and Coral. The company said that BBH will work across brand and content marketing.

Last year, when GVC acquired Ladbrokes Coral Group, it became the largest high street bookmaker in the UK. The acquisition allowed the company to add retail and online sports betting and the Ladbrokes Coral brands to its portfolio.

Karen Martin, managing director of BBH London, explained that the partnership is a brilliant win for them. “The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life. We can’t wait to start.”

Dominic Grounsell, Managing Director of GVC UK Sports Brands, said: “We are happy to be working with an agency of BBH’s quality and pedigree. We look forward to partnering with them on the next phase of our creative journey.”