SIS: “We’ve been working with Ladbrokes for more than 28 years and we’re pleased to announce this partnership.”
UK.- This week began with good news for sports betting fans. Major companies, Ladbrokes and SIS announced a merger for exclusive track and broadcast rights for the Monmore and Crayford greyhound tracks. The agreement covers four years of mutual benefits in the field.
Players will enjoy enhanced SIS Greyhound Service coverage available to LBOs in the UK and Ireland. Furthermore, the deal extends the reach of live greyhound racing online through SIS Stream, the streaming service for international bookmakers. “We will continue to deliver our high-quality, reliable broadcast SIS Greyhound Services at Monmore and Crayford, while further developing our greyhound offering to include more products and growing online reach. We’re excited for the opportunities ahead for SIS, Ladbrokes and the wider greyhound industry,” expressed Paul Witten, commercial director for SIS.
Richard Brankley, head of stadia for Ladbrokes, added: “Developing the greyhound offering is a high priority for us and, while schedules will remain the same in the short-term, we’re excited for the opportunities that SIS can deliver to ensure that our hugely popular tracks continue to offer industry-leading prize money, along with the security of a long-term deal for trainers and owners.”