Konami, lead sponsor of casino advisory panel
The company joined Interblock and GameCo as a lead sponsor of the recently formed Innovation Adoption Advisory Panel.
US.- GameCo, Inc, created of the world’s first skill-based Video Game Gambling Machines (VGM™), and Interblock, worldwide leading developer and supplier of luxury electronic table gaming products, announced today that Konami Gaming Inc, the leading designer and manufacturer of slot machines and casino management systems for the global gaming market, will join them as a lead sponsor of the recently formed Innovation Adoption Advisory Panel (IAAP).
The IAAP, which was jointly announced by the two companies on August 3, was formed as a collective effort to further spur continued innovation in casino gaming product development and commercialisation. Industry topics being considered by the IAAP include many disciplines that impact the casino gaming floor including floor optimisation, player marketing, game development, demographic-based guest engagement, and casino gaming floor utilization and analysis. The IAAP plans to release a white paper in mid-September that will summarize the group’s insights and recommendations and foster ongoing discussion about best practices for bringing new and innovative products to casino patrons.
President and CEO of Konami Gaming Inc, Steve Sutherland, said: “The formation of the IAAP is an encouraging development that we believe can help play an important role in fostering the adoption of new innovative solutions in the casino marketplace. The comprehensive range of topics the IAAP panelists are exploring are aimed at understanding how new gaming concepts can be brought to market at a faster pace as well as how to best introduce these solutions in a manner that is approachable, engaging, and enjoyable for players. We are pleased to join GameCo and Interblock to promote this effort as we share in a common goal to help spur new breakthrough in discovery and dialog.”
“The IAAP was founded with the intent of creating added dialogue and bringing increased awareness to the adoption of new and innovative products across the casino floor,” said Blaine Graboyes, co-founder and CEO of GameCo. “To this end, we are delighted to have Konami Gaming’s support of the group, as their participation further strengthens the IAAP’s ability to accomplish its mission,” he added.
John Connelly, Global CEO of Interblock, commented: “Konami Gaming’s participation and sponsorship of the IAAP further validates the relevance and need for this industry critical study. Collectively, the three companies share a commitment to fostering better understanding of how casino operations can benefit from product innovation that offers players unique, new gaming entertainment experiences.”
