Kerma Games launches “THE NEXT EPISODE” at SBC Lisbon, opening the guest list for Snoop Dogg’s birthday 2027 in LA

The campaign will give Kerma clients and industry participants the chance to join Snoop Dogg’s birthday celebration at his Los Angeles mansion in October 2027, with all attendees confirmed by 30 June 2027.

Press release.- Kerma Games is launching THE NEXT EPISODE, a new campaign that will begin at SBC Lisbon and build towards an exclusive birthday celebration with Snoop Dogg at his mansion in Los Angeles in October 2027.

Built around one simple invitation: “Make Snoop’s Birthday 2027 in LA”, the campaign will give Kerma’s clients and members of the wider igaming community the opportunity to get on the guest list for one of the company’s biggest entertainment-led experiences to date.

Commenting on the campaign, Snoop Dogg said: “Find Kerma in Lisbon, get your chance to make the guest list, then come celebrate with me in LA. It’s my birthday, you already know how we do.”

The campaign will feature 100 invitations reserved for Kerma clients, alongside 10 Golden Tickets open to the wider igaming industry.

At the heart of the campaign are 100 invitations reserved for Kerma clients, across both direct and indirect partnerships within the company’s distribution network, alongside 10 Golden Tickets open to anyone in the industry.

Each client invitation will come with two tickets, with complete flexibility for the winning company to decide who attends, whether team members, VIP clients, partners or guests of their choice.

All attendees will be confirmed by 30 June 2027, giving Kerma, its clients and guests the time required to plan ahead for the final destination in Los Angeles.

The campaign officially begins at SBC Lisbon 2026, where Kerma will bring THE NEXT EPISODE to life through a dedicated branded activation at the entrance of the event. Central to the activation will be the Kerma Smoothie Bar, designed as the first physical expression of the campaign and a new way for attendees to interact with the Kerma brand.

The smoothie experience has been built around Kerma’s celebrity roster, with a menu inspired by Snoop Dogg, Luka Modrić, Lil Baby and Sexyy Red. Each drink has its own identity, giving visitors a playful way to engage with the personalities behind the Kerma portfolio while discovering THE NEXT EPISODE campaign.

Rather than functioning as a standalone hospitality element, the Smoothie Bar will act as a campaign touchpoint, connecting the physical experience with the guest-list mechanic, digital engagement and Kerma’s wider entertainment-led approach.

Visitors will be able to meet the Kerma team at the entrance and at the Smoothie Bar, scan their badge, follow Kerma Games on LinkedIn and get on the guest-list journey, with further opportunities to secure Golden Tickets set to be revealed throughout the campaign.

Lisbon is only the first episode.

Following SBC Lisbon, Kerma will continue to release new campaign moments, activations and opportunities to join the guest list, with all attendees confirmed by 30 June 2027 ahead of Snoop Dogg’s birthday at his Los Angeles mansion in October 2027.

The campaign forms part of Kerma Games’ wider entertainment-first strategy, which places celebrity IP, culture and experiences at the centre of the brand rather than treating talent purely as a promotional layer.

Alongside Snoop Dogg, Kerma Games’ growing roster includes Lil Baby, Sexyy Red and Luka Modrić, with the company continuing to build gaming products and marketing experiences designed around globally recognised personalities and their audiences.

Carson Hubbard, CEO of Kerma Games, said: “We want Kerma to be a brand people experience, not simply another name they see in a casino lobby. Snoop has been central to the world we are building, and THE NEXT EPISODE gives us the opportunity to take that relationship beyond the games and create something genuinely memorable for our clients, partners and community.

SBC Lisbon is where the journey begins, but the ambition is much bigger. Over the coming months, we’ll keep adding new moments, new opportunities and new reasons to be part of it, building towards the confirmation of our guest list and, ultimately, Los Angeles in October 2027.” 

The Kerma Smoothie Bar will be one of the first examples of that philosophy in action at SBC Lisbon, turning the company’s celebrity portfolio into a live, interactive brand experience and giving attendees an immediate entry point into THE NEXT EPISODE.

The campaign mechanic will continue to evolve following Lisbon, with additional Golden Ticket opportunities and activations to be announced through Kerma Games’ channels before the full guest list is confirmed by 30 June 2027.

100 client invitations. 10 Golden Tickets. One birthday in LA.

Your next episode starts at SBC Lisbon.