Kambi sees more than 80% of FIFA Club World Cup bets come from Latin America

The tournament is currently the company’s biggest betting event of the summer.

Press release.- Kambi has revealed that more than 80 per cent of all bets placed on the FIFA Club World Cup through its partner network originated from Latin America. The company stated it underscore the region’s deep-rooted football passion and Kambi’s ability to deliver engaging, localised sportsbook experiences.

The expanded 32-team tournament resonated with audiences in Latin America, driven by the performances of clubs such as Fluminense and Palmeiras and the chance to see top regional teams face off against European giants.

The tournament is currently Kambi’s biggest betting event of the summer, propelled largely by the high levels of engagement in Latin America where Kambi is the sportsbook provider to leading brands including BetPlay, BetMGM, BetWarrior, KTO, RushBet and Stake.

Kambi’s Bet Builder continued to deliver impressive results, with the feature accounting for more than 40 per cent of all pre-match bets placed in Latin America throughout the duration of the tournament.

Simon Noy, SVP trading at Kambi, said: “Latin America truly embraced this new era of the Club World Cup. The passion from fans was clear, and when paired with Kambi’s comprehensive, market- leading offering and cutting-edge AI-driven pricing and trading, it created the perfect environment for high engagement and operator success.

“Furthermore, the Club World Cup reinforced just how vital it is to tailor the sportsbook experience to each region. This summer showed that when you combine strong brands with a relevant, engaging betting experience, the results can be exceptional — and Latin America proved that in emphatic fashion.”