Intralot presents integrated digital strategy
The company will present an integrated digital transformation strategy at the El Congress 2017 in Krakow, Poland.
Poland.- INTRALOT, as a Premium Partner of the European Lotteries Association, participates at the 9th EL Congress “New Directions”, which will take place at Krakow, June 5-8. During the Congress, INTRALOT will present an expanded portfolio of ground-breaking solutions designed to support Lotteries’ modernisation by focusing on digital technology and on the personalisation of player experiences through all distribution channels and gaming verticals.
Mr. Antonios Kerastaris, INTRALOT Group CEO, stated: “We are excited to meet our valuable European customers and friends at the EL Congress in Krakow. Lotteries around the world have embarked on a digital transformation process that creates enormous opportunities for growth in the gaming industry. At INTRALOT we have developed an integrated digital transformation strategy in retail supported by our best-of-breed, flexible, reliable, modular and secure solutions, which are key in delivering future sustainable growth.”
On June 6, INTRALOT will host a discussion panel titled “Modernising Lotteries in a Digital World.” During this session, top business leaders and out of industry experts will discuss emerging trends and best strategies for retail digital transformation.
At the exhibition area the customer journey takes visitors through the Lottery, Betting and Interactive Areas built around the “Player at the Center” design concept.
Guests experience products and services offered across channels for either registered or anonymous players. Ergonomically designed Self-Service in-store terminals as well as mobile portals and native applications for on-the-go experiences enrich the Lottery and Betting parts of the journey in the digital era. A prime example for modernising Lotteries in a digital world is the TapnBet proposition which effectively makes betting available on vending machines. A universal bench showcases clerk-operated countertop POS systems of various sizes and functionalities. The Interactive section of the journey features Instant Win and Casino Slot Games propositions, for both in-store and out-of-store entertainment.
The journey concludes in the Systems area with advanced CRM solutions. Player Pulse is INTRALOT’s gaming CRM developed for acquiring, engaging, retaining and managing player activity across both the retail and online channels. On the other hand, Retailer Pulse is the end-to-end solution that offers 360-degree control for managing the retailers’ operational aspects, increasing their commitment and loyalty as well as optimizing their performances.
Uniformity and comprehensiveness across channels and verticals that underpin INTRALOT’s philosophy is powered by Canvas, INTRALOT’s intuitive CMS which optimally combines content management, marketing and personalization features to deliver enticing playing experiences to audiences through a consistent UI environment.
