Infingame expands campaign management for operators with fully customisable engagement tools
Infingame has launched its new Challenges and Tournaments tools, designed to provide igaming operators with enhanced control and flexibility when configuring promotional campaigns around specific business goals.
Press release.- Infingame is enabling igaming operators to take a more controlled and flexible approach to promotional campaigns through its Challenges and Tournaments tools, built to support fully customisable campaign design, execution, and optimisation.
As operators increasingly move away from rigid promotional formats, the ability to configure campaigns around specific business goals and adjust them in real time has become a key differentiator. Infingame’s engagement tools are designed to give operators that level of control across the entire campaign lifecycle.
Both Challenges and Tournaments allow operators to define campaigns with a high degree of precision, adapting mechanics to match different engagement strategies.
In Tournaments, operators can choose from multiple mechanics, including multiplier races, win races, bet races, highest win, and highest multiplier formats. This makes it possible to tailor campaigns to different player behaviours and monetisation goals.
Challenges, in turn, offer mission-based engagement using mechanics such as spins and winning spins, where players earn points based on activity. These formats are particularly suited for retention and progression-driven campaigns.
Across both tools, operators can configure:
- participation rules and minimum bet conditions
- eligible games (from 16,000+ titles across 150+ providers)
- campaign duration and timing
- reward structures, including cash, free spins, and non-monetary prizes
This level of flexibility allows campaigns to be built around specific segments, markets, or player behaviours, rather than relying on one-size-fits-all mechanics.
A core feature of Infingame’s tools is the ability to monitor and manage campaigns while they are live.
Operators have access to real-time performance data, including player participation and progression, supported by in-game elements such as progress bars, leaderboards, and campaign dashboards.
This visibility allows teams to quickly identify trends and make adjustments without stopping the campaign.
The tools also include configurable engagement features that help operators shape player behaviour during campaigns.
For example, the Happy Hours functionality in tournaments allows operators to apply score multipliers during specific time windows, encouraging activity during peak or strategic periods.
Visual elements such as customisable banners and branded pop-ups further support campaign differentiation, allowing operators to maintain a consistent brand experience throughout the player journey.
Campaign execution is supported by automation features that reduce manual workload and improve operational efficiency.
For instance, tournament payouts can be processed automatically or with a single action, eliminating the need for manual prize distribution. Operators can also control how different types of bets are treated within campaign logic, ensuring full alignment with promotional rules.
With all campaign data consolidated within the platform, operators can evaluate performance across different formats and iterate quickly.
Jana Filagina, head of commercial at Infingame, comments: “Operators today want more than ready-made promotions. They want full control over how campaigns are built and how they perform. With Challenges and Tournaments, they can configure every element, monitor results in real time, and adjust campaigns instantly. This level of flexibility allows teams to respond faster to player behaviour and continuously improve outcomes.”
The ability to compare campaigns, analyse engagement patterns, and adjust mechanics in real time supports a continuous optimisation cycle, turning campaigns into an ongoing process rather than a one-off activity.
