Income Access and 21Bet launch affiliate programme

UK-based online sportsbook and casino operator 21Bet closed a deal with Income Access to launch an affiliate programme.

UK.- Due to the partnership, 21Bet’s affiliate programme will be integrated with the Income Access software platform and will be managed by Income Access’ affiliate management team.

Income Access is a digital marketing and technology company that specialises in the global iGaming industry. 21Bet is licensed by the UK Gambling Commission (UKGC) and provides players with a full range of sport-betting options including football, horse racing, golf, tennis, basketball, cricket and darts.

Since 21Bet deals with Income Access to launch its new affiliate programme, those who join the 21Bet programme and wish to promote this brand, will gain access to a lucrative revenue share commission structure. Commissions range from 20 percent to 35 percent net revenue, depending on the number of depositing players referred per month.

Richard Hogg, CEO of 21Bet, said: “We believe that we have a great product in 21Bet, and that the next logical step in its continued success is the launch of this affiliate programme. We looked at a number of potential partners and felt that Income Access was a great fit, as they offer the right model for us to scale our reach and help us reach our goals.”

Following the online sportsbook and casino operator affiliate programme’s launch on the Income Access platform, the programme will also be managed by the company’s in-house team of affiliate managers. Founder and CEO of Income Access said that they’re delighted to be working with 21Bet in the development and management of their new affiliate programme. Their personalised, player-centric approach to the classic sportsbook and casino makes them a stand-out emerging brand for affiliates focusing on the UK market.