Imagine Live strengthens Italian presence with Microgame integration
Deal brings Imagine Live’s portfolio to one of Italy’s largest igaming distribution networks.
Key takeaways:
- Imagine Live has partnered with Microgame, its first aggregator in Italy and the country’s leading gaming service provider.
- Microgame has longstanding relationships with operators across Italy, both online and retail.
- Chief commercial officer Nadiya Attard calls the partnership an important step in realising Imagine Live’s ambition in Italy.
Press release.- Imagine Live has strengthened its presence in Italy with Microgame, its first aggregator in the market and the country’s leading gaming service provider.
The deal gives Imagine Live access to Microgame’s network of more than 35 licensed operators, bringing its live dealer games and original game shows within reach of more Italian players.
Microgame has longstanding relationships with operators across Italy, both online and retail. The partnership gives Imagine Live an established distribution channel and the opportunity to work with a company with deep local market knowledge.
Imagine Live has also developed games specifically for the Italian market, including Blackjack Italiano, which features native Italian-speaking dealers. The game reflects the provider’s broader localisation approach, adapting its content and studio setups to suit local players.
The collaboration will also make Imagine Live’s wider portfolio available through Microgame’s platform, including live casino favourites alongside original game shows such as Land of Ra and Roulette Rougee, giving Italian operators more choice as the provider builds on its growing presence in the market.
Nadiya Attard, chief commercial officer at Imagine Live, commented: “Italy is a market with real potential for us and partnering with Microgame as our first aggregator there is an important step in realising that ambition.
“We’ve put considerable work into building a portfolio that gives operators plenty of choice, including games developed specifically for local audiences. We now have the opportunity to bring that content to a much larger network of Italian operators, working with a team that knows the market and has strong relationships across the industry. We’re excited to see what we can achieve together.”
Francesco Cuzzupoli, gaming & sales director at Microgame, added: “Imagine Live has built a strong reputation in live casino, and its portfolio is a great addition to our platform. The quality of its games, particularly its original game shows and content developed for local audiences, makes it a strong fit for the Italian market.
“We see real value in bringing this content to our operator partners and look forward to working with the Imagine Live team to make the most of this partnership.”
Frequently asked questions (FAQs)
- Which Imagine Live games will be available through Microgame? The portfolio includes live casino favourites and original game shows such as Land of Ra and Roulette Rouge. It also includes Blackjack Italiano, developed for the Italian market.
- What is Blackjack Italiano? Imagine Live developed it specifically for Italy, featuring native Italian-speaking dealers. The company says it reflects its broader approach of adapting content and studio setups to local players.
- Who are Microgame’s operator partners in Italy? Microgame works with operators across Italy, both online and retail, and its network includes more than 35 licensed operators. The article does not name them.
