iGaming market grows with Income Access

Campeonbet launches affiliate program with Income Access.

UK.- Campeonbet, the online sportsbook and casino brand operated by CW Marketing B.V., has launched an affiliate program in partnership with Income Access, Paysafe’s marketing technology and services provider. The Curacao-licensed brand’s new program, which will be managed using Income Access’ affiliate software, is part of its 2018 strategy to enter new global markets beyond its core focus of South and Central America.

Campeonbet offers pre-match betting on every major global football game and pre-game wagering on basketball, tennis, volleyball and ice hockey, as well as esports such as Dota 2 and Counter-Strike: Global Offensive. The brand also features live sports betting on thousands of events a week. Campeonbet boasts a sophisticated online casino with table games and video slots provided by over 20 software providers, including NetEnt, iSoftBet, NextGen Gaming and Pariplay. Ezugi, BetConstruct and Evolution-powered live dealer versions of baccarat, roulette, poker and other tables games are also integral to the brand’s casino offering.

Now accessible in German, French, Swedish, Norwegian and Russian, as well as English, Spanish and Portuguese, the brand will enter new global markets in 2018 following relevant regulatory approval. As part of its international expansion, Campeonbet’s new affiliate program will support its player acquisition in new markets. The program is powered by the Income Access platform, which has won the eGR Affiliate Software B2B award four times since 2013. The platform will allow Campeonbet’s in-house team of affiliate managers, which has strong experience managing U.K. iGaming affiliate programs, to segment affiliate campaigns and target players according to language, country, city and device.

New affiliates joining the program will enjoy up to 60 per cent revenue share for the first three months promoting the brand. After the promotional period, commissions revert to up to 50 per cent revenue share.

Joshua Light, Affiliate Manager at Campeonbet, said: “Our strategy and mindset at Campeonbet is strongly focused on international expansion, and we consider Income Access as an ideal ally on our journey into new global markets. Supported by the Income Access platform, our marketing department and affiliate team are dedicated to optimising our customer acquisition and retention across all marketing channels, with a strong focus in 2018 on affiliates.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “Affiliate marketing is a tried and tested channel to establish a brand in new markets through long-term customer acquisition. Our software will allow Campeonbet to tailor its affiliate campaigns very specifically to ensure they succeed in whichever market the brand is targeting.”