ICONIC21 grows reach via content agreement with Celesta
ICONIC21 has launched its full multi-vertical portfolio on Celesta’s aggregation platform, granting the operator network immediate access to the provider’s live casino games, slots and virtual titles via a single API.
Press release.- ICONIC21 has reached a significant milestone in its distribution strategy by launching its full multi-vertical portfolio on Celesta’s comprehensive aggregation platform.
This partnership grants Celesta’s extensive operator network immediate access to ICONIC21’s diverse catalogue, spanning live casino games, slots, and virtual games. The integration represents a total portfolio takeover, ensuring that the provider’s entire creative output is available for international distribution through Celesta’s streamlined technology.
Celesta has established itself as a pivotal force in the igaming supply chain, offering a library of over 7,500 titles from top-tier providers, among which now stands ICONIC21. By utilising a single API integration, the aggregator enables online casinos and sportsbooks to scale rapidly while maintaining technical stability.
The inclusion of ICONIC21 adds a layer of high-performance content to Celesta’s offering, notably the Gravity Series in the live dealer space and a growing suite of mathematically driven slots and virtual games such as Plinko and Crash. The collaboration is designed to meet the rising appetite for versatile content that performs across different player demographics and geographical regions.
Commenting on the launch, Alina Mihaela Popa, chief commercial officer at ICONIC21, remarked: “Joining forces with Celesta is a calculated move to ensure our content hits the right lobbies. What stands out in this partnership is the sheer velocity of the go-to-market process; Celesta’s infrastructure allowed us to transition from agreement to live status with remarkable efficiency.”
From Celesta’s side, Corentin Budny, head of growth & account management, added: “Our objective is to provide operators with tools for genuine differentiation, and ICONIC21’s portfolio fits that brief perfectly. This is a collaboration where success will be measured by clear, quantifiable engagement metrics, and we look forward to analysing those results as we expand our mutual footprint.”
The agreement underscores ICONIC21’s commitment to a multi-product strategy, moving beyond a single-vertical focus to provide a 360 gaming experience. By leveraging Celesta’s international distribution capabilities, the provider is positioned to significantly raise its presence in multiple markets.
