ICONIC21 and NuxGame partner to bring more casino content to operators

NuxGame and ICONIC21 will continue working together on new game releases and support plans.

Press release.- In-demand igaming content provider ICONIC21 has announced a new partnership with NuxGame to give operators access to more tailored and exciting game content through effortless integration.

ICONIC21 is known for going beyond standard game delivery. What sets the provider apart is its focus on providing branded gaming solutions that match each operator’s specific needs. ICONIC21 creates custom games that help partners build stronger brands and deeper player engagement. The Best Live Dealer Provider title at the 2025 European iGaming Excellence Awards recognises the provider’s excellence in live casino delivery.

This partnership allows NuxGame to support its operator clients with stronger content options and help them expand their offerings through the company’s igaming software platform. It also strengthens the ability of NuxGame to serve both traditional casino brands and operators working with Sweepstakes Casino Software, reflecting the growing demand in this segment.

With a clear client-centric philosophy, ICONIC21 places strong emphasis on understanding what each partner needs. The provider offers solutions with speed, precision, and open communication. Every gaming experience is designed not only to be personalised but also to elevate the operator’s brand and exceed expectations.

Through this partnership, operators will gain direct access to the growing ICONIC21 portfolio of content. This will enable brands to offer fresh, customised game portfolios that attract and retain more players.

Integration is supported through the NuxGame Online Casino Aggregator, powered by the unified API infrastructure. Operators will be able to manage content, monitor performance, and launch titles in multiple jurisdictions through one simple system.

Bar Konson, chief business development officer at NuxGame, said: “NuxGame is committed to giving our operator clients the best features and content for their igaming services. The focus of ICONIC21 on custom solutions and strong communication makes them an excellent addition to our ecosystem of reliable partner services. This collaboration also allows us to serve operators in both classic casino markets and the growing sweepstakes casino software space.”

Edvardas Sadovskis, chief product officer at ICONIC21, said: “We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs perfectly match ICONIC21’s product-driven approach. This partnership allows us to deliver seamless live casino and custom-branded game solutions to a wider range of operators around the globe.”

NuxGame and ICONIC21 will continue working together on new game releases and support plans, assisting operators in growing with personalised content and reliable technology.