ICE London starts today

The biggest event of the industry kicks off today at the ExCeL London, with 612 exhibitor brands from 66 countries.

UK.- A new edition of ICE London starts today at ExCeL London and is set to become the largest to date: not only because of floor space but also because the number of exhibitors has never been so big.

Since 2012, ICE London has grown year-on-year and is now more than twice its 2012 size. When visitors attend ICE London, they have direct access to the smartest innovators in world gaming, showing products and services that harness the latest advances in technology.

The show will feature the biggest companies of the industry, such as Konami Gaming Inc, Merkur Gaming, BetConstruct, FBM, Dallmeier, INTRALOT, AMATIC Industries, TCSJOHNHUXLEY, SBTech and Sportradar, among others.

The event takes place at ExCel London, which according to Kate Chambers, Managing Director at Clarion Gaming, organiser of the event, the venue allows them to grow. “It’s very important for us to manage the physical growth of the exhibition in parallel with growing the visitor base. Last year, we were able to increase the density of visitors per exhibitor and that approach takes you on a path of consistent-but-incremental expansion as opposed to uncontrolled growth,” said Chambers to Focus Gaming News.

This year’s edition also features ICE VOX, a tool that comprises five branded areas that offer different and distinct ways of learning. “ICE VOX will feature 120 high profile, tier-one thought leaders delivering 40+ hours of business-centric learning, but we’ve ripped up the rule book with a completely reformatted conference approach,” explained Chambers.