ICE keeps in mind the most used cliché in the events industry “you are only as good as your last show” to prepare the content and campaign to push ICE forward in 2017.
UK.- Most influential gaming trade show keeps releasing data about the successfully 2016 edition carried out February 2 to 4 in ExCel, London. Last exhibition reached 28,487 visitors breaking the highest record yet, it’s been seven consecutive years since the numbers of ICE Totally Gaming are growing with good news for the entire gaming industry. Though an independent audit has not confirmed the information, it is expected to be the biggest edition of the gaming event.
The gaming technopolis that Clarion Events and Urban Expositors created in England grew an 11.7 percent in comparison with 2015’s edition. Kate Chambers, leader organiser at Clarion Events stated to be delighted with the interest of thousands of people from 150 nations. More results of ICE Totally Gaming will be published over the next few weeks as the extensive customer research, held by the organisers, confirms these numbers.
“There’s a significant momentum to the event and all of the anecdotal evidence, the media reporting and the messages we are receiving from stakeholders from all over the world is unequivocally positive. I have to place on record my sincere thanks to our 529 exhibitors from 62 nations who worked so hard and with such outstanding creativity to make ICE such a spectacle,” Chambers expressed. The organisers are already planning how to surpass latest edition in 2017.