Growing interest from US in London show as it adds new focus to ICE VOX.
UK.- ICE VOX, the educational brand of ICE London, has added a new conference stream focused on US sports betting to its event at the February trade show.
Following on from the inaugural Sports Betting USA conference, which took place in New York in November, the new stream will explore issues including the US Supreme Court review of the New Jersey sports betting case. It will also focus on the federal ban, profitability models and potential opportunities and complexities for tribal casinos.
Taking place on February 7 during ICE, it is expected to attract interest from US and international organisations keen to learn more about a market on the cusp of regulation.
“Drawing on the resounding success of the Sports Betting USA in NYC in November and the Supreme Court hearings that make legalised sports betting even more viable now in the US, we’ve decided to add this conference to the ICE VOX offering to respond to the anticipated demand from US organisations coming to learn and from global sports book providers in need to understand how to develop business in this promising emerging new market,” said Sports Betting USA Event Organiser Ewa Bakun.