Hard Rock AC reveals new sports betting partner

The latest casino to open its doors in Atlantic City revealed Kindred as its new partner.

US.- Hard Rock Hotel & Casino Atlantic City and Kindred Group have announced a new agreement in New Jersey to offer sports betting services in the state. The agreement spans 5+5 years and marks a major step for the group to offer online sports betting in the US.

Hard Rock AC opened its doors in late June, with plans to become the state’s biggest casino and market leader when it comes to sports betting as well. The collaboration between the brands sees Kindred pursuing a Casino Service Industry Enterprise Licence in New Jersey in order to boost its operations in the country.

“Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey,” said Kresimir Spajic, SVP Online Gaming at Hard Rock International.

“This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world. I’m also delighted that we have been able to team up with a true lifestyle and entertainment brand and I am confident that Kindred and Hard Rock Hotel & Casino Atlantic City will give New Jersey customers an absolutely great sports betting and gaming experience”, says Manuel Stan, SVP Kindred US.