GR8_TECH’s Bet It Drives wins Bronze at the 18th Annual Shorty Awards
The GR8_TECH-powered podcast Bet It Drives has been named a Bronze Honouree in the Branded Podcast category at the 18th Annual Shorty Awards.
Press release.- Bet It Drives, powered by GR8_TECH, has been named an 18th Annual Shorty Awards Bronze Honouree in the Branded Podcast category, recognising the creativity and effectiveness of its work in digital media.
Unlike conventional studio or remote formats, Bet It Drives places guests in a moving car with no agenda, allowing unscripted, high-trust conversations to unfold naturally. Filmed across London, Lisbon, Rome, and Barcelona, the show has featured industry leaders including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis, alongside executives from across operators and suppliers representing key voices in igaming.
Now complete across four seasons, Bet It Drives has surpassed 2 million YouTube views and secured 280+ media publications, reinforcing its position as a leading podcast in igaming.
Built on authentic storytelling and personality-driven conversations, GR8_TECH has reimagined how industry conversations can be delivered and experienced.
Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO, said: “Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore.”
Junmian Sun, managing director of the Shorty Awards, said: “This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection. We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.”
Winners are selected by the Real Time Academy, including industry leaders from notable brands and organisations like the NFL, Abercrombie, Target, Nike, Airbnb, Pinterest, Google, Lenovo, and more.
