GeWeTe expands US presence through partnership with Betson Enterprises
New collaboration delivers advanced kiosk solutions to COAM operators.
Press release.- GeWeTe, a global leader in cash-handling and kiosk technology and a subsidiary of the Merkur Group, has announced a strategic partnership with Betson Enterprises, a leading distributor of gaming and amusement equipment in North America, to introduce advanced self-service kiosk solutions to the Georgia Coin Operated Amusement Machine (COAM) market.
Under the agreement, GeWeTe will provide its industry-proven kiosk platforms, while Betson Enterprises will oversee state-wide distribution, financing, installation, and ongoing service support, ensuring operators benefit from a seamless turnkey solution designed for regulated gaming environments.
With more than 33 years of experience and over 60,000 installed systems worldwide, GeWeTe delivers secure, automated kiosk technology that improves cashflow control, reduces manual cash handling, and streamlines redemption operations.
The CEO of GeWeTe said: “Georgia represents a critical market as operators prepare for upcoming COAM prize redemption changes. With Betson’s strong market presence, customer relationships, and financing capabilities, we have found the ideal partner to deliver turnkey kiosk solutions aligned with evolving regulatory requirements. At the same time, this partnership marks another important milestone in strengthening our presence in the United States. Over the past six years, we have been highly successful in the U.S., which has developed into one of our most important markets.”
Effective July 1, 2026, Georgia COAM locations must transition to approved redemption methods, including gift cards, as part of updated regulatory guidelines. GeWeTe’s automated kiosks support operators in meeting these requirements by enabling secure, self-service redemption options while minimising disruption to daily operations.
The general manager of Georgia Gaming at Betson Enterprises said: “The partnership with GeWeTe brings best-in-class kiosk solutions to the Georgia COAM market. These kiosks are not just about compliance – they help our customers operate more efficiently, gain better visibility into cashflow, and prepare their locations for the future of regulated redemption.”
Together, GeWeTe and Betson Enterprises will provide COAM operators with modern kiosk solutions that reduce in-store complexity, enhance cash security, and improve operational efficiency, enabling location owners and operators to adapt confidently as the market evolves.
