Genuine Sports Group acquires Sportzcast

The acquisition will expand Genuine Sports Group's official data offering.
The acquisition will expand Genuine Sports Group's official data offering.

Genuine Sports will gain access to Sportzcast’s “Scorebot” system.

US.- Sports data and technology provider Genuine Sports Group has entered into an agreement to acquire Sportzcast, a US manufacturer of sports scoreboard data distribution systems. 

Sportzcast is the company behind “Scorebot”, a system that links directly to existing event scoreboards, delivering real-time game data.

Scorebot has been installed in over 6,000 venues worldwide, across 194 scoreboard systems. Over 400 US colleges and universities also use Sportzcast’s services.

Genius Sports CEO and co-founder Mark Locke said: “Acquiring Sportzcast expands Genius’ official data offering and relevance in the US and worldwide, making us even more compelling to sports leagues and federation partners.

“This acquisition is yet another milestone in GSG’s rapid, continued growth. We are excited to continue executing on our strategy by leveraging Sportzcast’s incredible technology to scale our streaming and media businesses and bolster our core data products.”

Sportzcast’s president, Michael Connell, said: “Genius is the ideal partner to accelerate our innovation and supercharge Sportzcast’s global growth through its strong distribution network. We are thrilled to join the Genius team and offer exciting new capabilities for our customers and partners.”

The sports betting industry in the US continues to grow as more states enter the market. In November, three states voted to legalise sports betting.