Genting Americas selects SYNKROS for Resorts World Bimini
Leading global casino operator Genting Americas chooses SYNKROS to power gaming operations at its 750-acre Bahamas resort.
US.- Konami Gaming, Inc. announced the selection of its award-winning SYNKROS casino management system by Genting Americas as the core gaming management system at the company’s Resorts World Bimini property located on North Bimini, Bahamas.
Konami’s SYNKROS® was awarded through a formal RFP selection. Resorts World Bimini’s first class gaming floor will feature a comprehensive suite of leading systems technology spanning marketing, analytics, reporting, cage and credit, accounting, and more.
“Implementation of SYNKROS at Resorts World Bimini is an exciting development as Konami works to fulfill key casino technology needs with Genting Americas. Konami’s demonstrated partnership focus is essential to realizing success for the Resorts World Bimini property and its casino players,” said Ed Farrell, President of Genting Americas Inc.
“The robust functionality of Konami’s SYNKROS provides the best integrated environment for delivering leading-edge convenience and engagement for our customers,” said Patricia Lawrence, president of Resorts World Bimini. “The upcoming launch of SYNKROS at Resort World Bimini is an important piece of our customer service delivery model, ensuring we have the most cutting-edge gaming space in the greater Caribbean.”
Konami’s SYNKROS is slated to deliver a complete array of marketing solutions with advanced player communications, promotional capabilities, loyalty rewards, and more. Through technology including SYNKROS Offers Management and Advanced Incentives Bonusing Engine™, players can enjoy customized, multi-award offers across a variety of channels based on their unique activity, entertainment preferences, and spend.
“Konami is committed to delivering on the current and future business needs of Genting Americas as SYNKROS’ comprehensive technology arrives at Resorts World Bimini,” said Tom Jingoli executive vice president & chief commercial officer at Konami Gaming, Inc. “The opportunity to support their business with leading entertainment enhancements and convenient technology services is of top significance for our team.”
“SYNKROS’ advanced marketing capabilities empower Resorts World Bimini to connect with players through unique personalization and real-time engagement,” said Jay Bertsch, senior director, systems sales at Konami. “They are known for providing guests a one-of-kind luxury experience, and we look forward to seeing that in new ways with dynamic promotions and leading-edge campaigns powered by SYNKROS.”
