Genius Sports unveils new brand identity ahead of NYSE listing

Genius Sports will trade on the NYSE as “GENI” after changing its brand identity from Genius Sports Group.

Press release.- Genius Sports Group, the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media, announced today that the business’ full portfolio of solutions will exist under a single brand, Genius Sports.

The move to a single brand reflects the rapid convergence of Genius Sports’ capabilities in sports technology, live data, video and betting products to power connected fan experiences.

Its Betgenius and Genius Sports Media brands have been discontinued with the company’s solutions and product development sitting under Sportstech, Video, Sportsbook and Media & Engagement moving forward.

A vibrant new brand identity reinforces the company’s position as a leader and innovator in sports technology and data.

Mark Locke, Chief Executive Officer of Genius Sports, said: “As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand. This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalized fan experiences via the convergence of sports, betting, advertising and streaming.”

“For more than 20 years, we have never been afraid to walk our own path and our new branding will create a distinct position for us in the market.”

Genius Sports is expected to shortly complete its merger with NYSE-listed special purpose acquisition company (SPAC) dMY Technology Group II and subsequently trade on the NYSE under the symbol “GENI”.