Genius Sports Media unveils next generation tools

The media technology arm Genius Sports Media has unveiled its next-generation sports marketing and publisher tools.

US.- Genius Sports Media, the media technology arm of Genius Sports Group, has unveiled a new suite of data-driven fan engagement services that transform the way brands and publishers connect with their audiences.

Leveraging its 10 years of fan understanding, programmatic media buying knowhow and live sports data expertise, Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

A new suite of next-generation marketing tools makes it simple for advertisers to tailor the content and delivery of campaigns around the sporting calendar. By embedding relevant content like real-time statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalised messaging that captures the emotion of live sport.

All digital marketing channels are supported – each driven by bespoke, proprietary technology to maximise the efficiency of ad spend.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content. This includes a full, easily integrated odds comparison service and affiliate marketing platform.

Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimises the services we can provide for brands and publishers in this highly competitive marketplace.”