Genius Sports expands partnership with Betway
Genius Sports agreed to expand partnership with Super Group-owned Betway to deliver official data, streaming and fan engagement solutions.
Press release.- Genius Sports, the official data, technology and commercial partner powering the ecosystem connecting sports, betting and media, has secured a major new official data, live streaming and fan engagement partnership with leading global online sports betting and gaming brand Betway.
The new agreement provides Betway with Genius Sports’ award-winning LiveData and LiveTrading solutions, delivering real-time data and pin-point pricing for the NFL and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its long-term existing partnership. Licensed in five states across the U.S., Betway will have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Betway will become the latest sportsbook to implement Genius Sports’ live streaming service, delivering premium low latency broadcasts from multiple sports and thousands of events per year including live NFL streams to customers outside the U.S.
To help further attract, engage, and retain global Betway customers, Genius Sports will provide its digital marketing and bespoke free-to-play tools. Betway will be able to run highly targeted, data-driven campaigns across display, video and connected TV to drive deeper engagement levels and lower the cost of acquisition.
“We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them”, said Anthony Werkman, CEO of Betway. “As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that.
“We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”
“As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide,” said Mark Locke, CEO of Genius Sports. “The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”
See also: Genius Sports CEO Mark Locke named in SBJ’s Most Influential People in Sports Business
