Gamzix: “Every achievement reflects our passion and commitment to quality”

Olga Ashykhmina, Head of Brand, and Aleksandra Kozymir, Head of Account Management at Gamzix, shared their insights and expectations ahead of SiGMA Central Europe 2025 in Rome.

Exclusive interview.- In just five years, Gamzix has become one of the most prominent companies in the industry. With more than 60 titles and major awards at the sector’s most important events, the company continues to grow and aims for more.

From November 3 to 6 , Gamzix will be present at SiGMA Central Europe, where it will showcase its innovative global brand campaign, Behind the Reels, to captivate visitors to the event and continue to demonstrate why it is a key partner in the sector.

To learn more about its plans in Rome, its expectations and objectives, Focus Gaming News spoke with Olga Ashykhmina, head of brand at Gamzix, and Aleksandra Kozymir, head of account management at Gamzix.

Gamzix will attend SiGMA Central Europe 2025. What are your expectations for the event in Rome, and what are your objectives?

Aleksandra: We’re truly excited to join SiGMA Central Europe 2025 in Rome, one of the key gaming industry gatherings of the year. We now have a clear roadmap of game releases through the end of the year. This enables us to showcase game details one season ahead, provide concrete release dates, and introduce new pre-release opportunities for our partners. Our main objective is to highlight this roadmap while presenting our diverse portfolio in a dynamic and engaging way.

What products can visitors expect to see from Gamzix?

Aleksandra: SiGMA attendees will have the chance to explore our newest slot releases alongside classic titles that continue to demonstrate strong player retention, featuring rich mechanics and immersive visuals. Visitors can explore our game worlds with an interactive game map and immerse themselves in Gamzix’s creative universe with the exciting activities we’ve prepared at booth 6015 G. 

What trends do you think will emerge in 2026?

Aleksandra: We expect to see even more personalisation and gamification in online slots – features that make every session unique and community-driven. AI-powered recommendations and smart analytics will continue to reshape player experience, while sustainable, responsible gaming will remain a top priority across the industry. Cross-platform optimisation and mobile-first design will also keep driving growth.

“We expect to see even more personalisation and gamification in online slots – features that make every session unique and community-driven.”

Aleksandra Kozymir, head of account management at Gamzix.

The company recently launched its global brand campaign, Behind the Reels. What are the campaign’s main objectives? What feedback did the company receive?

Olga: The goal of Behind the Reels is to deepen Gamzix’s connection with its partners by showcasing the creativity, passion, and technical craftsmanship behind every release. It’s a celebration of the process – from concept to final game – and a peek behind the scenes where the magic truly happens. 

SBC Summit 2025, where we first presented this campaign and were later nominated for Best Marketing Campaign 2025 by the SiGMA Central Europe B2B Awards, proved that Behind the Reels is more than just a campaign – it’s an experience designed to take our partners beyond the spin and into the heart of Gamzix’s creative universe. 

Our booth and games, presented in a fresh and engaging format, immediately captured the attention of the igaming community and generated genuine buzz across social media – with our posts receiving up to 16 times more engagement than usual on LinkedIn. Now, as we head to Rome, we’re excited to continue this journey and showcase even more of Gamzix’s imaginative world.

“Behind the Reels is more than just a campaign – it’s an experience designed to take our partners beyond the spin and into the heart of Gamzix’s creative universe.” 

Olga Ashykhmina, head of brand at Gamzix.

Gamzix сelebrated its 5th anniversary. What milestones has the company achieved during this journey?

Olga: Gamzix has grown its portfolio to over 60 titles, earning strong recognition across global markets and collecting multiple industry awards that highlight both its creative and technical excellence. Among them: The Best Rising Star in Gaming by Malta’s Gaming Excellence Awards (2025), The Symphony Spinner for Best Sound Design by Slotsoo Game Provider Awards (2025), Best Game Soundtrack for Book of Zulu by SiGMA Euro-Med Awards (2025), New Casino Game of the Year by SiGMA (2023), One to Watch Provider by SlotsWise (2023), and Industry Rising Star of the Year by SiGMA (2022).

By collaborating with trusted operators and platforms, Gamzix strives to bring fresh energy and creativity into the online casino industry while maintaining the highest standards of fairness, compliance, and player engagement. Every achievement reflects our passion and commitment to quality.

What are the company’s challenges for the next months?

Olga: Our main challenge is sustainable growth. Looking ahead, we’re aiming to expand our global presence through the Behind the Reels campaign, scale up promotional initiatives, and deliver a strong pipeline of exciting Gamzix titles to strengthen our market position and support our partners.

At the same time, we’re driven to be better than we were yesterday – to show the market what we’re truly capable of. Stay tuned, the best is yet to come!