Gamzix brings the final offline edition of Behind the Reels to ICE Barcelona 2026
The event will take place on January 19-21.
Press release.- Gamzix is heading to ICE Barcelona 2026 (Booth 2B50) on January 19-21, bringing Behind the Reels to its final offline appearance. After traveling across major industry events, the campaign arrives in Barcelona as the last in-person experience, where creativity, performance, and partnerships meet in one place.
Behind the Reels: The final stop on the road
ICE Barcelona 2026 marks the conclusion of Behind the Reels as a live event experience. In Barcelona, visitors can connect with the team, explore future plans, and get an inside look at where Gamzix is heading in 2026 and beyond.
Olga Ashykhmina, head of brand at Gamzix, commented: “Inviting everyone to visit our biggest booth yet at ICE Barcelona. We’ll treat you, entertain you, share bold insights and our 2026 vision – and wrap up the offline chapter of our Behind the Reels campaign together. See you all there!”
What awaits visitors at booth 2B50
Claw Machine Challenge: Visitors can grab their own Gary the Goose collectible with Gamzix’s arcade-style claw machine. “This time, you can get a special ICE 2026 limited edition you won’t get anywhere else!,” said the company.
2026 Roadmap Reveal: Visitors can be the first to preview what Gamzix is launching next and explore the product strategy for the year ahead.
Merch Giveaways: Attendees can win exclusive Gamzix merchandise by playing the interactive Behind the Reels game at the booth.
Tarot Sessions: Visitors can take a light-hearted break and get a playful glimpse into what 2026 might bring for their business.
Warm Up at Gary’s Cocktail Voyage Bar: “ICE Barcelona may bring colder weather, but we’re keeping things warm. Stop by to enjoy a touch of Gamzix hospitality,” the company added.
Hola, Barcelona!
From January 19-21, Gamzix invites all ICE Barcelona attendees to visit Booth 2B50 and step into the final offline edition of Behind the Reels, where conversations deepen, plans take shape, and new partnerships begin.
