Gaming1 buys Carousel Group parent Pac-Man NV to expand presence in Belgium’s online casino market
Gaming1’s acquisition of Pac-Man NV builds on a long-standing relationship with Carousel Group.
Key takeaways
- Gaming1 has agreed to acquire Pac-Man NV, the parent company of Carousel Group, giving it control of the company’s Belgian licence and digital operations and strengthening its position in Belgium’s online casino market.
- The deal builds on a partnership between Gaming1 and Carousel Group that dates back to 2012, with Gaming1 stating that no employees will transfer as part of the acquisition, allowing for a smooth integration process.
- The transaction separates Carousel Group from Dutch operator 711, while also supporting Gaming1’s ambitions to expand its footprint in Belgium’s regulated online gambling sector.
Belgium.- The Belgian betting and gaming company Gaming1 has agreed a deal to acquire the holding company behind Carousel Group in a move intended to bolster its position in the online market. The Liège-based operator of the 777 brand has purchased 100 per cent of the shares in Pac-Man NV for an undisclosed sum. The transaction builds on a long-standing relationship with Carousel Group that dates back to 2012.
The transaction will mark the separation of Carousel Group and 711, which focuses on the Dutch market but also has operations in Belgium. The Netherlands’ Casino Nieuws states that 711 will continue to be owned by the De Backer family, the current owner of Pac-Man NV.
Once the acquisition is finalised, Gaming1 will take control of Pac-Man NV’s Belgian licence and digital operations. The company believes the move will significantly increase its presence in Belgium’s online casino sector. It said the deal will not involve the transfer of employees but will see what it described as a straightforward integration process that will begin shortly.
“We believe the acquisition will further strengthen our digital presence in Belgium and enhance the fun and engaging entertainment experience we offer players,” said Sylvain Boniver, Chief Operating Officer of Gaming1. “It will also support our ambition to provide a safe, responsible and distinctive offering in the regulated Belgian market.”
FAQs
Who has bought Carousel Group in Belgium?
Gaming1 has agreed to acquire 100 per cent of the shares in Pac-Man NV, the holding company behind Carousel Group, giving it control of the company’s Belgian licence and digital operations.
Why is the Carousel acquisition important for Gaming1?
Gaming1 says the deal will strengthen its digital presence in Belgium and increase its position in the country’s regulated online casino market.
What does the Gaming1’s Carousel deal mean for 711?
The 711 brand is not part of the deal. It will continue to be owned by the De Backer family.
