Game Lounge Ltd. announced it has inked an agreement to buy the essential assets of affiliate company Interclick Ltd.
Malta.- Malta-based affiliate marketing services provider Game Lounge Ltd. announced it has reached an agreement for the acquisition of Interclick Ltd. essential assets. Through this deal, Game Lounge will expand its presence into the rapidly growing UK and German markets.
Game Lounge will pay € 1.33 million for Interclick’s essential assets. The provider will finance the transaction through cash. Interclick is expected to increase Game Lounge’s annual revenue by €1.3 million and its EBITDA by an approximate of €1 million. Game Lounge said that it expects return on its investments within less than eighteen months.
Interclick has been serving the UK and German markets for 14 years. After the acquisition, Game Lounge will integrate more than 40 domains and a wide number of affiliate accounts into its own operations.
Jonas Cederholm, Game Lounge CEO and founder, said that it will accelerate his company’s strategy to expand outside the Nordic markets and that they expect to reap the benefits from their latest acquisition from day one.
Victor Lerenius, Game Lounge Chief Technology Office, outlined that the transaction is an important step towards their expansion into core European markets. Lerenius further highlighted that the domains acquired are strong enough to complement their Nordic brands in an excellent manner and that they expect faster overall growth in the short and long term.