Gambling and betting in 2025: 1xAffiliates offers benefits for the future
The company has shared highligts on the main trends for 2025 and details about the markets.
Press release.- The gambling market is valued at $107bn — the best proof that the igaming industry is expanding rapidly. Expert predictions suggest that this impressive figure will continue to grow. 1xBet stated that for those who want to get their part of the cake, its affiliate programme 1xAffiliates offers its clients favorable and flexible terms of cooperation.
The company said each partner can easily start creating their own success story, with 1xAffiliates suiting both beginners and experienced participants in the media business. In this article, It shares details about the main trends and markets.
Highlights of the main trends for 2025
The betting market is highly dynamic. Tools that were relevant a few months ago may not work today. The affiliate marketing sphere is actively changing due to technological progress, evolving customer behavior, and new regulatory rules.
What trends are apparent?
Market legalization and regulation
Casinos and betting are becoming legal in numerous countries that were previously hesitant to take this obvious step. Players need a transparent and safe environment. Partners need a stable business that is fully compliant with all laws.
Indeed, brands have to deal with increased regulation, as there are additional restrictions on advertising campaigns in familiar channels such as Google Ads or Facebook.
Yet such conditions do not make us give up, and the search for alternative sources of attracting traffic is ongoing. The way out of a complicated situation was advertising in Telegram via Mini Apps — applications within the messenger that allow you to interact with the gaming platform without leaving it. Push notifications and pop traffic also come to the rescue, successfully circumventing restrictions and delivering ads to the target audience.
Mobile traffic continues to grow
Advancements in technology help the betting market progress as well. In recent years, the increase in mobile traffic has become a driving force for the affiliate marketing industry. Studies show that times are on the horizon when mobile apps will generate 70 per cent of gambling profits. The pervasiveness of digital technology in our lives means that customers need instant access to games and betting. A modern gambling platform cannot succeed without a mobile version and a dedicated mobile application. Their availability is essential for generating profit.
Implementation of artificial intelligence
Betting companies utilize artificial intelligence to gain a complete comprehension of customer demands. For partners, it is an opportunity to adjust marketing strategies. An AI system helps analyze vast amounts of data that would melt the brain of even a highly brilliant person. Obviously, this tool will become a must-have in the coming years if you want to be competitive in the igaming market.
Significant growth in the esports and virtual sports market
The times when esports and virtual sports were considered only niche hobbies are a thing of the past. Younger audiences are increasingly following this trend. To attract young people, you must be well-versed in modern advertising formats, such as streaming and collaborations with esports players.
1xBet has perfectly studied the trends and has become a market leader in esports and virtual sports. The brand doesn’t just react to trends, but sets them. 1xBet provides its players with mobile applications for iOS and Android with a user-friendly interface and high performance.
Professionals appreciated the work of the global betting company. 1xBet received prestigious awards: the Best on Mobile 2025 at the SiGMA Africa Awards 2025 and the Mobile Sports Product of the Year at the International Gaming Awards. The 1xBet technical team never tires of improving the platform, so partners and players can be sure: they will receive new innovative solutions and marketing tools.
A huge selection of esports and virtual sports betting is not all that the brand offers. 1xBet also partners with famous organizations and teams such as ESL, PGL Esports, The MongolZ, MIBR, BESTIA, and Beastcoast.
Which markets are the most profitable and promising?
A look at the specifics of each key market:
Latin America
This region features moderate advertising campaign costs. However, this may change in the future, as competition in Latin America continues to grow. The player audience in Peru is expanding, and Brazil remains one of the most prospective markets with tremendous potential.
Latin America has strong sports traditions and a passionate fan culture, which calls for a deep understanding of local sympathies. Interest in esports is also steadily rising across the region.
Eastern Europe and Asia
These markets are perfect for beginners. Despite the difference in culture and mentality, they also have a lot in common: a strong interest in gambling, relatively low traffic costs, and a fairly low level of competition. Eastern Europe and Asia, so to speak, offer a training ground — a place to define your strategy and gain valuable experience.
Africa
Africa has an unstable but promising market. It calls for cultural awareness of each country and understanding players’ preferences. African audiences are attracted to success, ambition, and local voices.
