G2E Asia collects performance award

G2E Asia

G2E Asia received the Brand Exhibition Award for the second time.

G2E Asia 2017 will receive the Brand Exhibition Award once again at Macao Convention and Exhibition Commendation Awards.

Macau.- Global Gaming Expo (G2E) Asia, the region’s largest sourcing platform for global gaming and entertainment products, has obtained the Brand Exhibition Award. This is the second year that the industry exhibition, presented by the American Gaming Association (AGA) and organised by Reed Exhibitions, received the honor.

The award is organised by the Macao Convention and Exhibition Association (MCEA) and
co-organised by the Macau Fair & Trade Association, the Association of Advertising Agents of Macau, and the Macau Federal Commercial Association of Convention & Exhibition Industry. The award ceremony, the Macao Convention and Exhibition Commendation Awards is scheduled to take place on December 12.

“It is such an honor to once again receive the Brand Exhibition Award,” said Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China. “G2E Asia has built a solid bridge between Macau and the world to promote local industry capabilities and economic development. As G2E Asia steps firmly into its second decade, being recognized for our contributions to Macau and the industry is quite an inspiration to all of us. We are extremely grateful to MCEA. This honor will serve as a driving force to ensure that our teams deliver even better and more professional editions that will fully meet the needs and exceed the expectations of the industry.”

The annual award recognises and honors outstanding events, or “exhibition performances,” that serve as a role model in brand creation and have a positive impact on the long-term exhibition development and promotion of Macau’s MICE industry, thereby contributing to its maturity into an “International MICE City.”

Award criteria encompasses exhibition settings (including hardware facilities and software capabilities), organisation, service quality and effectiveness. This year’s Brand Exhibition Award is one of five award categories to be presented in December, together with the Brand Convention Award, Innovative Exhibition Award, Bid Convention Award and the Original Convention and Exhibition Award.

Global Gaming Expo (G2E) Asia attracts an increasing number of local and overseas participants each year. Its 2017 edition boasted its attendance numbers and visitor satisfaction, spanned a record-breaking 28k sqm show floor, and welcomed nearly 13k visitors from 84 countries and regions. More than 580 pre-arranged business matchings also took place, totaling onsite business volume numbers of US$21.95 million, including US$55.75 million in intended purchases.

G2E Asia’s 12th edition will be returning to The Venetian Macao on May 15-17, 2018.