Funstage wins Heptagon Award for CRM Marketing Excellence at Optimove Connect 2025
The Heptagon Awards recognise the best campaigns, teams, and individuals who are redefining CRM marketing through data-driven, AI-powered, and Positionless Marketing strategies.
Press release.- Greentube-owned subsidiary, Funstage, has been honoured with the Award for the Best Multichannel Campaign for their work on GameTwist at the 4th annual Heptagon Awards for CRM Marketing Excellence, held at Optimove Connect 2025 in London. This marks the third Heptagon Award received by Funstage’s CRM team, reaffirming its status as an industry leader in innovative, AI-powered customer marketing.
The Heptagon Awards celebrate the best campaigns, teams, and individuals who are redefining CRM marketing through data-driven strategies, advanced AI, and Positionless Marketing – empowering marketers to execute any marketing task instantly and independently.
Funstage was recognised for its work in orchestrating efficient, multi-channel campaigns that strategically combine communication channels with granular targeting, alongside the optimised use of AI to streamline marketing operations, demonstrating excellence in creating intelligent, results-driven CRM journeys across its suite of social casino platforms.
Diana Parasmo, section head of live operations at Funstage, said: “We’re honoured to receive this award for the third time. It’s a testament to the passion, creativity, and technical expertise of our CRM and product teams. We strive to push the boundaries of personalised marketing with every campaign.”
As Greentube‘s developer and operator of social casino games, Funstage operates some of the most popular social casino apps worldwide, including GameTwist, Slotpark, Gaminator, Bloom Boom Casino, Diamond Cash Slots, the various Abzorba casino games, and Casino of Gold. Its CRM strategies leverage AI-driven insights to engage millions of players across diverse markets with tailored experiences that increase retention, loyalty, and lifetime value.
Varda Tirosh, chief customer officer at Optimove, commented: “Funstage has consistently pushed marketing boundaries by embracing technology to deliver hyper-personalised customer experiences. They are a model marketing organisation. They exemplify Positionless Marketing in action—innovating in ways that shape the future of CRM.”
