The two new members of management will work exclusively in the North American markets to attract new clients.
US.- UK-based sports betting and igaming technology supplier has welcomed two new senior team members ahead of its launch into the US market.
Larry Pelzer has joined the company as VP of sales for North America and Mike Van Ermen as VP of pre-sales.
Pelzer comes with extensive experience in the gambling industry, having previously worked for real-money mobile gaming platform Playport Gaming and Scientific Games.
In his new role, Pelzer will be responsible for driving brand awareness and introducing FSB’s retail and online betting products and services to operators in North America.
Van Ermen, formerly the strategic operations manager at Circa Sports, will be responsible for identifying potential partners in the region.
CEO of FSB, Dave McDowell, said: “I am delighted to welcome Larry and Mike to the team and for them to play a central role in our plans to enter the North American market.
“This is a big year for FSB and our in-house talent continues to get stronger.”
In November last year, Bob Akeret also joined FSB as vice president of operations for North America.