The company announced that they reached a sports betting partnership with Squawka.
UK.- FSB Technology, the company that operates a proprietary live sports betting platform, announced that they agreed to provide a fully optimised sports betting service to Squawka. FSB Tech will exchange pre-match and in-play bets for the latter in a full range of sports, such as football or basketball.
On the other hand, the deal determines that Squawka will have the power to design is own front end and it will also have access to FSB Tech’s APIs and UK betting license. Squawka will also hace access to several CRM tools to adjust bonus offers and betting incentives to selected customers.
Guy Rogers, chief operating officer at Squawka, said: “Our vision is to provide football fans with an exciting and engaging platform which will challenge their football knowledge and opinion through games, quizzes and betting markets. In addition, we want to look after our customers properly from both a service and responsible gambling perspective.”
Rogers said that they’re not providing an online casino or other random number generated products, and will enable customers to view their complete betting history at all times, a feature which they believe should surely be mandatory. Business development director at FSB, Richard Thorp, commented: “Squawka will be able to deliver on their strategy around the live sports event experience safe in the knowledge that they have a flexible platform at their disposal, as well the most modern CRM tools.”