From World Cup data to season-long growth: BETBY report offers 10 insights that outlive the World Cup

The company presents a data-driven analysis of shifting bettor behaviours between the 2022 and 2026 World Cups, delivering 10 actionable strategies to help sportsbooks optimise player engagement, prop markets, and turnover throughout the new football season. 

Press release.- BETBY has released “10 World Cup Insights for the Next 10 Months of Football”, a study of what changed in football betting behaviour between the 2022 and 2026 World Cup editions, and what it asks of sportsbooks over the season now underway.

After a major event like a World Cup, most operators focus on its numbers. The more strategic question is what sits behind them.

The report answers it across every layer of engagement — match-result betting, player props, sportsbook features, products, and promotion campaigns. The shifts are significant and worthy of operator attention, as players have started interacting with football differently.

To illustrate: only 18.84 per cent of World Cup bets arrived through the dedicated tournament page. Desktop accounted for 13.14% of World Cup players but 30.24 per cent of World Cup turnover. And on days when no World Cup match was running, activity across BETBY.Games rose rather than fell.

The season is still early doors — early enough to turn all 10 insights into sportsbook growth.

Covered in the report:

• What drove player engagement behind x2.96 average stake growth.
• Why operators should go beyond bet growth in a new club season.
• What stark shifts hit markets and player props in the last 4 years.
• Where World Cup bets came from and what it means for event discovery.
• Which World Cup players produced 30.24 per cent of World Cup turnover.
• What kept players engaged between matches, and what difference it made.

Stefanos Karakidis, Business Development director at BETBY, says: “Most operators came out of the World Cup with better numbers, but few could explain why. The majority viewed the tournament primarily as an acquisition opportunity, when that was arguably the least interesting aspect of it.

Then, he added: “The tournament reached four out of five of our players, yet generated less than half of all bets. It was everywhere, but it wasn’t everything on the sportsbook. That’s why we set out to uncover the insights that many operators might otherwise overlook.”