From Lisbon to Rome: Communications Hub’s debut and what’s next at SiGMA booth #1057G
Viktoriia Yefimenko, CEO of Communications Hub, unveils how the company is preparing for SiGMA Central Europe, after its debut in SBC Summit Lisbon 2025.
Press release.- This autumn marks an exciting chapter for Communications Hub as the company is moving from its debut in Lisbon to its next big stage – SiGMA Central Europe in Rome.
In the following article, Viktoriia Yefimenko, CEO of Communications Hub, explains how the company is preparing for the event and outlines Communications Hub’s key values.
For the company, it’s more than just another event on the calendar. It’s an opportunity to continue a conversation that started with the industry: how businesses can take back control of their communications – simply, efficiently and intelligently.
When they first showcased Communications Hub in Lisbon, the response exceeded expectations. Dozens of meetings and new partners just in three days. The key takeaway? Companies across igaming, affiliate marketing, fintech and e-commerce are looking for a smarter way to manage communication flows – one that removes the pain of fragmented systems and long integration cycles.
Simplifying the complex world of communications
Communications Hub was born from a simple idea: to make business communications effortless.
Our platform brings together SMS, flash calls and alpha name registration into one flexible system. Instead of juggling multiple integrations, teams can access everything through a unified interface.
What makes Communications Hub different is not just the tools we offer but how we bring them together. We’ve built a system that connects verified service providers directly, ensuring transparency, speed and reliability. With Communications Hub, integrating a new provider takes ten days – a process that traditionally takes up to a couple of months.
Empowering businesses with data and control
In an industry where every message counts, our clients need visibility and precision. Communications Hub provides deep analytics collected directly from connected services – no third-party delays, no data gaps.
Businesses get real-time insights on delivery rates, routing efficiency and communication costs.
Beyond data, we empower flexibility. Our intelligent routing and instant switching features allow users to control flows dynamically – optimising delivery and cost in real time. Combined with backup and cascading mechanisms, the platform ensures that not a single message is lost, even in cases of provider outages.
Quality that speaks for itself
Another key focus is communication quality. Built-in number authentication and multi-level pre-send verification significantly reduce wasted sends. For our clients, that translates into fewer invalid messages and a tangible increase in campaign ROI.
Businesses shouldn’t have to choose between performance and simplicity. At the Communications Hub, we merge both. Our platform is designed to handle complexity behind the scenes so that our clients can focus on growth and connection.
From debut to expansion
After the successful debut in Lisbon, the team is now preparing for SiGMA Central Europe in Rome, and expectations are high. This time, Communications Hub will unveil a new era of email management coming, continuing to expand its global presence.
“Lisbon was our introduction. Rome will be our statement. We’re excited to show how far we’ve come and where we’re heading next. Our mission remains unchanged: to help companies integrate, communicate and grow.”
