Foxwoods appoints new executive

The Connecticut casino revealed that a new specialist has joined the executive team.

US.- Foxwoods Resort Casino has announced that Anika Howard has joined the team as Vice President of Brand Marketing and Digital. The appointment of Howard is set to strategically bring the brand to life.

Howard has nearly two decades of gaming experience that she will bring to the property, including deep expertise in digital and mobile product marketing, brand communications and sports betting. She is expected to lead the advertising, public relations, digital marketing, sponsorships, marketing, web and social business efforts in addition to working closely with resort operations and loyalty marketing teams.

Suzanne Trout, Chief Marketing Officer of Foxwoods Resort Casino, said: “In our search to find a candidate that could strategically bring the Foxwoods brand to life, Anika’s experience and earned respect among industry peers were unmatched, and a perfect fit for our leadership team as we continue to expand our position as a leading resort casino destination in North America. Anika has a track record of implementing cutting-edge, integrated approaches to create more engaging customer experiences, and we look forward to leveraging her innovative ideas and passion for technology at Foxwoods.”

“I am thrilled to join the leadership team at Foxwoods Resort Casino as we work to build this heritage-rich brand to new heights,” said Howard. “As an industry pioneer, Foxwoods holds a unique position in the resort casino landscape and I look forward to leveraging my experience to foster continued innovation and customer-first approaches in creating an ever-evolving property experience.”