FOX Bet strikes deal with NBA franchise
FOX Bet has become the first online sports betting brand to reach a deal with an NBA franchise — the Philadelphia 76ers.
US.- FOX Bet announced on Monday that it has signed a deal with the Philadelphia 76ers. This is the first deal of its kind with an NBA franchise, which build awareness through traditional, digital and social media assets, among other things.
The agreement sets out that there will be exposure on courtside and LED signage, custom home game promotions and more. FOX Bet will also present near-live game replays on 76ers Twitter, and will become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s ‘hype video’ played on the scoreboard leading into the fourth quarter of its home games.
The company said that this multi-platform deal allows them to develop a deeper connection to the team’s fans in the Philadelphia area. It furthers the mission to bring customers closer to the sports and teams they love, FOX Bet said.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” said Robin Chhabra, Chief Executive Officer, FOX Bet. “This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
