Thanks to a new partnership with the MLB, FOX Bet is now an Authorized Gaming Operator in the United States.
US.- FOX Bet has announced a new multi-year partnership with the Major League Baseball (MLB). The deal signed this week sets FOX Bet as an Authorized Gaming Operator of the MLB in the US.
The multi-year agreement establishes that the company can use MLB’s official data feed and league marks across its sports betting app. It can also use them in FOX Sports Super 6, which is a free-to-play game from FOX Bet and available across the country.
Robin Chhabra, CEO of FOX Bet, explained that having a partnership with the MLB allows them to use official MLB data and league marks. Thus, it provides a better experience for the company’s customers and comes in time as the League Championship Series and the World Series kick into high gear, he said. “We continue to see a great appetite for the FOX Bet app as well as FOX Sports Super 6,” he added.
Parent company The Stars Group will also work with the sports league on responsible gaming measures. It will partner on best-in-class practices to protect the integrity of MLB games.
“Adding The Stars Group and FOX Bet to our authorised gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures. “Our official data feed, including real-time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”