Fast Track to introduce AI Player Churn Model in upcoming webinar

The session “Spotting churn before it happens: a quick look at Fast Track’s new Churn Model” will be held on July 10.

Press release.- Fast Track has announced its upcoming webinar “Spotting churn before it happens: a quick look at Fast Track’s new Churn Model”, that will be held on Thursday, July 10, at 11:00 AM (-03), and will be hosted by Jeroen Bruyland.

The company will introduce its brand new AI Player Churn Prediction Model, now available on the Fast Track CRM platform. Powered by the proprietary machine learning engine, FTML, this model helps to identify at-risk players from as early as their very first day of inactivity.

The company’s spokesman expressed: “This goes far beyond traditional rule-based approaches. The model combines seven sub-models that analyse player behaviour in real time, continuously training on live data. It adapts to your unique player base and delivers precise churn predictions, providing your team with clear, actionable insights seamlessly integrated into your existing workflows.”

Fast Track’s team highlighted that the platform is already trusted by numerous operators. Their model empowers a more proactive and cost-effective approach to player retention by accurately identifying who is likely to churn, when to engage them, and what level of incentive will be most effective. “This means you can move away from last-minute reactivation campaigns and reduce the overuse of bonuses, focusing instead on smarter, timely engagement.”

The session includes:

• How to identify players at risk of churning within 1–5 days of inactivity.

• What machine learning reveals about real player behaviour.

• Why the Churn Model outperforms traditional rules-based methods.

• How to activate and use the model directly in the CRM workflows.

• Live Q&A with Fast Track team to dig into specifics.

The company invites “CRM teams, retention managers, marketers, analysts, and product or ops leads, basically anyone who’s tired of sending last-minute reactivation offers and is ready to play smarter” to participate in the webinar.